DEMAND AND SUPPLY

Definition of demand, effective demand and law of demand

By the end of the lesson, the learner should be able to:

- Define demand and effective demand with examples
-Distinguish between desire and demand using real scenarios
-Explain purchasing power concept and its importance
-State the law of demand with detailed explanation
-Identify and explain ceteris paribus assumption
-Apply law of demand to various commodity examples

- Brainstorming on demand meaning using market scenarios
-Group discussions on desire vs demand with case studies
-Analysis of purchasing power using local examples
-Guided discovery of law of demand through price experiments
-Role play: buyer behavior at different price levels
-Practical applications using bread, milk, transport examples

Textbook, charts, local commodity examples, market scenarios

Trendy Business Studies Form 3 Pg 1-3

DEMAND AND SUPPLY

Demand schedule, demand curve and interpretation
Factors influencing demand - comprehensive analysis
Movement along demand curve vs shift in demand curve
Types of demand with detailed examples and applications

By the end of the lesson, the learner should be able to:

- Prepare individual and market demand schedules
-Interpret demand schedule data and relationships
-Draw demand curves from demand schedules
-Explain downward sloping nature of demand curves
-Plot and identify specific points on demand curves
-Compare individual vs market demand curves
-Analyze Table 1.1 bread example in detail

- Practical preparation of demand schedules using textbook data
-Step-by-step construction of demand curves
-Analysis and interpretation of Table 1.1
-Guided plotting of Figure 1.2 with explanations
-Group work on creating different demand schedules
-Calculations and graph work with various commodities
-Discussion on slope significance and market implications

Textbook, graph papers, rulers, calculators, Table 1.1 data
Textbook, case studies, examples of complementary goods, cultural scenarios
Graph papers, textbook, rulers, colored pens, Figure 1.3 and 1.4
Textbook, charts, local examples, case studies, Figure 1.5

Trendy Business Studies Form 3 Pg 3-4

DEMAND AND SUPPLY

Meaning of supply, law of supply and supply schedule
Supply curve and factors influencing supply
Movement along supply curve, shift in supply curve and types of supply
Equilibrium price, equilibrium quantity and market analysis

By the end of the lesson, the learner should be able to:

- Define supply with comprehensive explanation
-Explain supplier willingness and ability concepts
-Describe profit motive in supply decisions
-State law of supply with detailed explanation
-Identify ceteris paribus assumption in supply
-Prepare supply schedules from given data
-Interpret supply schedule information
-Analyze Table 1.2 eggs example in detail
-Compare supply patterns across different commodities

- Brainstorming on supply meaning using supplier perspectives
-Discussion on profit motives through case studies
-Guided discovery of law of supply using price-supply experiments
-Practical preparation of supply schedules using Table 1.2
-Step-by-step analysis of eggs supply example
-Calculations showing price-supply relationships
-Group work on supply schedule interpretations
-Role play: supplier decision-making at different prices

Textbook, calculators, Table 1.2 data, charts, supplier examples
Graph papers, textbook, rulers, Figure 1.6, case studies, technology examples
Graph papers, textbook, rulers, colored pens, Figures 1.7 and 1.8, agricultural examples
Textbook, calculators, graph papers, rulers, Table 1.3 data, Figure 1.9

Trendy Business Studies Form 3 Pg 6-8

DEMAND AND SUPPLY

Excess demand, excess supply and market disequilibrium

By the end of the lesson, the learner should be able to:

- Define excess demand and excess supply
-Calculate excess quantities using textbook examples
-Explain causes of market disequilibrium
-Analyze effects of setting prices below equilibrium
-Examine effects of setting prices above equilibrium
-Discuss market adjustment mechanisms
-Explain competitive actions of buyers and sellers
-Analyze shortage and surplus situations
-Predict market behavior in disequilibrium

- Detailed calculations using shs 15 and shs 25 examples
-Analysis of excess demand at shs 15 (60-30=30 units)
-Examination of excess supply at shs 25 (50-30=20 units)
-Discussion on competitive buyer action pushing prices up
-Analysis of competitive seller action pushing prices down
-Case studies on real market shortage situations
-Group work on surplus scenarios
-Role play: market adjustment processes

Textbook, calculators, market examples, shortage/surplus scenarios

Trendy Business Studies Form 3 Pg 11-12

DEMAND AND SUPPLY

Effects of changes in demand on equilibrium
Effects of changes in supply on equilibrium

By the end of the lesson, the learner should be able to:

- Explain effects of increase in demand on equilibrium
-Analyze rightward shift of demand curve impacts
-Draw diagrams showing demand increase effects
-Examine effects of decrease in demand on equilibrium
-Analyze leftward shift of demand curve impacts
-Draw diagrams showing demand decrease effects
-Compare increase vs decrease effects
-Predict new equilibrium positions
-Apply to real market situations with examples

- Guided analysis of demand increase using Figure 1.10
-Step-by-step drawing of rightward demand shift
-Analysis of price rising from OP₁ to OP₂
-Examination of quantity increase from OQ₁ to OQ₂
-Detailed analysis of demand decrease using Figure 1.11
-Drawing of leftward demand shift
-Discussion on lowering effects on price and quantity
-Comparison exercises between increase and decrease
-Practical applications to consumer behavior changes

Graph papers, textbook, rulers, colored pens, Figures 1.10 and 1.11
Graph papers, textbook, rulers, colored pens, Figures 1.12 and 1.13

Trendy Business Studies Form 3 Pg 12-14

DEMAND AND SUPPLY

Simultaneous changes in demand and supply
Other price determination methods and pertinent issues

By the end of the lesson, the learner should be able to:

- Analyze simultaneous increase in demand and supply
-Examine increase in demand with decrease in supply
-Study decrease in demand with decrease in supply
-Analyze decrease in demand with increase in supply
-Understand proportionate vs disproportionate changes
-Predict effects on equilibrium price and quantity
-Draw complex diagrams showing simultaneous changes
-Compare all four combination scenarios
-Apply to real market situations

- Comprehensive analysis of Figure 1.14 (both increase)
-Detailed examination of Figure 1.15 (demand up, supply down)
-Analysis of Figure 1.16 (both decrease)
-Study of Figure 1.17 (demand down, supply up)
-Group work on proportionate change analysis
-Drawing of complex equilibrium diagrams
-Discussion on big vs small changes in price/quantity
-Practical exercises with different scenarios
-Case studies on real market simultaneous changes

Graph papers, textbook, rulers, colored pens, Figures 1.14-1.17
Textbook, case studies, government pricing examples, business ethics scenarios

Trendy Business Studies Form 3 Pg 16-18

SIZE AND LOCATION OF A FIRM

Concept of firm and industry, factors determining size of firm
Factors limiting firm size and production decisions

By the end of the lesson, the learner should be able to:

- Define firm and industry with comprehensive examples
-Distinguish between firm and industry using local examples
-Identify and explain factors determining firm size
-Analyze number of employees as size determinant
-Examine volume of output and area covered
-Evaluate capital investment and market size factors
-Assess level of technology impact on firm size
-Classify firms as small, medium or large using criteria

- Brainstorming on firm vs industry concepts
-Case studies on sugar companies (Mumias, Sony, Chemelil)
-Analysis of salt mining firms (Magadi Soda Company)
-Group work on transport industry examples
-Discussion on employee numbers in different firms
-Examination of output volumes and premises size
-Analysis of capital investment requirements
-Classification exercises using local business examples

Textbook, local business examples, charts, case studies
Textbook, transport industry examples, service business cases, charts

Trendy Business Studies Form 3 Pg 18-19

SIZE AND LOCATION OF A FIRM

Government policies and location factors - comprehensive analysis
Transport networks, security and localization concepts

By the end of the lesson, the learner should be able to:

- Analyze government policy effects on production
-Examine taxation and legal compliance requirements
-Identify and explain factors influencing firm location
-Analyze nearness to raw materials importance
-Examine supply of skilled, semi-skilled and unskilled labor
-Discuss nearness to market considerations
-Evaluate availability of social amenities
-Assess auxiliary services and infrastructure needs
-Examine fuel, power and water source requirements

- Discussion on government tax policies and regulations
-Case studies on illegal product restrictions
-Analysis of location factors using Figure 2.1
-Examination of heavy materials transport costs
-Discussion on perishable goods location needs
-Group work on labor type requirements
-Analysis of social amenities for employee morale
-Case studies on banking and insurance services
-Discussion on power and water availability

Textbook, government policy examples, Figure 2.1, infrastructure maps
Textbook, transport maps, security examples, agricultural cases

Trendy Business Studies Form 3 Pg 20-22

SIZE AND LOCATION OF A FIRM

Advantages and disadvantages of localization
Delocalisation policy and implementation

By the end of the lesson, the learner should be able to:

- Identify and explain employment creation through localization
-Analyze service industries development benefits
-Examine subsidiary industries creation
-Discuss economies of scale benefits
-Evaluate development and urbanization advantages
-Analyze congestion and overpopulation problems
-Examine increased crime rate issues
-Discuss adverse environmental problems
-Evaluate unbalanced regional development effects
-Assess massive unemployment possibilities

- Discussion on employment opportunities creation
-Analysis of specialized service industries growth
-Case studies on subsidiary industries development
-Group work on large-scale production benefits
-Examination of infrastructure development
-Discussion on rural-urban migration effects
-Analysis of congestion and health hazards
-Case studies on crime and prostitution increases
-Examination of environmental pollution problems
-Discussion on regional development imbalances

Textbook, employment data, environmental examples, urban planning cases
Textbook, government policy documents, rural development cases

Trendy Business Studies Form 3 Pg 23-24

SIZE AND LOCATION OF A FIRM

Advantages and disadvantages of delocalisation
Economies of scale - internal economies comprehensive analysis

By the end of the lesson, the learner should be able to:

- Analyze balanced economic development benefits
-Examine raw materials market creation
-Discuss employment creation in many parts
-Evaluate service delivery to rural areas
-Assess urbanization acceleration benefits
-Analyze social problems reduction
-Examine difficulty in attracting required personnel
-Discuss challenges in accessing essential services
-Evaluate pollution and social evils spread
-Assess tax burden on government and taxpayers

- Discussion on balanced economic development
-Analysis of local raw materials market creation
-Case studies on rural employment creation
-Group work on rural service delivery improvement
-Examination of rural urbanization acceleration
-Discussion on reduced social problems
-Analysis of personnel attraction difficulties
-Case studies on essential services access
-Examination of pollution spread to rural areas
-Discussion on government incentive costs

Textbook, rural development examples, cost-benefit analysis
Textbook, business examples, machinery illustrations, financial cases

Trendy Business Studies Form 3 Pg 25

SIZE AND LOCATION OF A FIRM

External economies and specialization benefits

By the end of the lesson, the learner should be able to:

- Define external economies and their sources
-Analyze easier access to skilled labor pools
-Examine efficient infrastructure benefits
-Discuss auxiliary services availability
-Evaluate easy access to raw materials
-Analyze mutual consultations and collaborations
-Examine decentralization and disintegration economies
-Distinguish horizontal and vertical decentralization
-Discuss textile industry and jua kali examples
-Analyze publishing industry specialization

- Discussion on external economies concept
-Analysis of labor pool availability
-Case studies on infrastructure sharing
-Examination of banking and insurance services
-Group work on raw materials access
-Discussion on industry collaboration benefits
-Analysis of horizontal decentralization examples
-Case studies on vertical decentralization
-Examination of textile industry specialization
-Discussion on publishing industry processes

Textbook, industry examples, infrastructure maps, specialization cases

Trendy Business Studies Form 3 Pg 27-28

SIZE AND LOCATION OF A FIRM

Diseconomies of scale - internal and external
Existence of small firms and their advantages

By the end of the lesson, the learner should be able to:

- Define diseconomies of scale and their causes
-Analyze Figure 2.2 LAC curve and diminishing returns
-Examine internal diseconomies affecting single firms
-Discuss marketing diseconomies and limited markets
-Analyze management diseconomies and complexity
-Examine factor market diseconomies and shortages
-Discuss overhead diseconomies and rising costs
-Evaluate technical diseconomies and capacity utilization
-Analyze external diseconomies affecting all firms
-Examine congestion, raw material and skilled labor shortages

- Analysis of Figure 2.2 and cost curve explanation
-Discussion on average cost increases
-Case studies on marketing difficulties
-Examination of management complexity problems
-Group work on factor shortage effects
-Analysis of overhead cost increases
-Discussion on equipment underutilization
-Case studies on industry-wide problems
-Examination of congestion and traffic costs
-Discussion on power shortages and rationing

Textbook, Figure 2.2, cost analysis examples, industry cases
Textbook, small business examples, market analysis, comparison charts

Trendy Business Studies Form 3 Pg 28-29

SIZE AND LOCATION OF A FIRM

Environmental impact and health implications
Maintaining healthy environment and business responsibility

By the end of the lesson, the learner should be able to:

- Identify production activities' environmental effects
-Analyze environmental degradation from farming
-Examine desertification from deforestation
-Discuss air pollution from industrial activities
-Analyze water pollution from factory chemicals
-Examine solid waste pollution problems
-Evaluate community health endangerment
-Discuss disease vector habitat creation
-Analyze respiratory diseases from air pollution
-Examine aquatic life extermination effects

- Discussion on environmental degradation causes
-Analysis of soil fertility reduction
-Case studies on deforestation effects
-Examination of mining dust and factory gases
-Group work on water pollution sources
-Discussion on chemical drainage effects
-Analysis of garbage disposal problems
-Case studies on community health effects
-Examination of disease vector habitats
-Discussion on long-term environmental damage

Textbook, environmental examples, health data, pollution cases
Textbook, environmental conservation examples, law documents

Trendy Business Studies Form 3 Pg 30-31

SIZE AND LOCATION OF A FIRM

Pertinent issues - workers' rights and child labor
Environmental degradation, localization effects and practical applications

By the end of the lesson, the learner should be able to:

- Analyze workers' rights and human rights issues
-Examine exploitative labor practices
-Discuss meager wages and salary problems
-Evaluate employee morale and productivity effects
-Analyze industrial disturbances and strikes
-Examine fair treatment and welfare policies
-Discuss conducive work environment creation
-Evaluate women's workplace protection
-Analyze child labor exploitation problems
-Examine Children's Act and legal compliance

- Discussion on workers' rights violations
-Analysis of exploitative wage practices
-Case studies on industrial strikes
-Group work on employee welfare policies
-Examination of work environment improvement
-Discussion on women's workplace rights
-Analysis of child labor prohibition
-Case studies on Children's Act compliance
-Examination of education opportunity denial
-Discussion on ethical labor practices

Textbook, labor law documents, case studies, Children's Act
Textbook, environmental cases, urban planning examples, assessment materials

Trendy Business Studies Form 3 Pg 31-32

PRODUCT MARKETS

Learning activities - market identification
Learning activities - trader interviews

By the end of the lesson, the learner should be able to:

- Identify market types near school
-Analyze local market structures
-Examine trader operations
-Assess competition levels
-Evaluate market characteristics

- Field visits to local markets
-Market identification exercises
-Analysis of market structures
-Group work on trader assessment
-Examination of competition patterns

Market visit guides, observation sheets
Interview guides, data collection sheets

Trendy Business Studies Form 3 Pg 50

CHAIN OF DISTRIBUTION

Meaning of distribution and process
Classification of intermediaries - merchant vs agent traders

By the end of the lesson, the learner should be able to:

- Define distribution and explain its derivation
-Analyze the wide range of distribution activities
-Examine material handling, storage, packaging and transportation
-Explain how distribution bridges producer-consumer gap
-Describe the process from production to consumption
-Identify the role of intermediaries in distribution

- Discussion on distribution meaning and activities
-Analysis of material handling and storage
-Case studies on packaging and transportation
-Group work on producer-consumer gap
-Examination of distribution process
-Role play on intermediary functions

Textbook, distribution examples, packaging materials
Textbook, trader examples, classification charts

Trendy Business Studies Form 3 Pg 42

CHAIN OF DISTRIBUTION

Merchant traders - export/import merchants and stockist distributors

By the end of the lesson, the learner should be able to:

- Analyze export merchants and their operations
-Examine import merchants and direct importers
-Discuss stockist distributors and specialization
-Evaluate merchant traders' market assistance
-Analyze skilled staff employment by stockists
-Examine after-sale services provision

- Discussion on export/import operations
-Analysis of merchant trader functions
-Case studies on stockist specialization
-Group work on market assistance
-Examination of after-sale services
-Practical examples of merchant operations

Textbook, import/export examples, stockist cases

Trendy Business Studies Form 3 Pg 43

CHAIN OF DISTRIBUTION

Agent traders - commission agents, factors and auctioneers
Non-trading agents - brokers, clearing agents and warehouse keepers

By the end of the lesson, the learner should be able to:

- Define commission agents and their functions
-Analyze del credere commission agents
-Examine factors and their ownership characteristics
-Discuss auctioneers and competitive bidding
-Analyze local representatives and appointments
-Evaluate trading agents' commission systems

- Discussion on commission agent operations
-Analysis of del credere agents
-Case studies on factor operations
-Group work on auction processes
-Examination of Figure 4.1 auctioneer
-Practical examples of trading agents

Textbook, Figure 4.1, agent examples
Textbook, broker examples, warehouse cases

Trendy Business Studies Form 3 Pg 43-44

CHAIN OF DISTRIBUTION

Role of intermediaries and channels of distribution
Channel levels - zero, one, two and three level channels

By the end of the lesson, the learner should be able to:

- Summarize intermediaries' comprehensive roles
-Analyze purchase, sorting, grading and packaging
-Examine clearance and supply facilitation
-Define channels of distribution
-Analyze Figure 4.2 chain of distribution
-Discuss interrelated functions in chains

- Discussion on intermediary roles
-Analysis of comprehensive functions
-Case studies on chain formation
-Group work on Figure 4.2 analysis
-Examination of function relationships
-Practical examples of distribution chains

Textbook, Figure 4.2, chain examples
Textbook, Figures 4.3-4.6, Bata examples

Trendy Business Studies Form 3 Pg 45-46

CHAIN OF DISTRIBUTION

Four-level channels and product distribution patterns
Choosing distribution channels - cost, availability and business factors

By the end of the lesson, the learner should be able to:

- Analyze four-level channel complexity
-Examine agricultural produce distribution
-Discuss farmer-cooperative-board-retailer chains
-Analyze locally produced agricultural goods
-Examine locally manufactured goods distribution
-Evaluate imported goods distribution patterns

- Discussion on four-level channels
-Analysis of Figures 4.7, 4.8, 4.9
-Case studies on agricultural marketing
-Group work on manufacturing distribution
-Examination of import channels
-Practical examples of all product types

Textbook, Figures 4.7-4.9, product examples
Textbook, channel selection examples

Trendy Business Studies Form 3 Pg 47-48

CHAIN OF DISTRIBUTION

Product nature and market development factors
Financial strength, reputation and competitive factors

By the end of the lesson, the learner should be able to:

- Analyze product nature impact on channels
-Examine high unit value products
-Discuss perishable goods distribution
-Analyze standardization effects
-Examine market development stages
-Evaluate new vs established product channels

- Discussion on product characteristics
-Analysis of value and perishability
-Case studies on standardization
-Group work on market development
-Examination of product lifecycle
-Practical examples of product-channel matching

Textbook, product examples, market cases
Textbook, financial examples, competitive cases

Trendy Business Studies Form 3 Pg 49-50

CHAIN OF DISTRIBUTION

Choice of specific intermediary within channels
Pertinent issues - HIV/AIDS prevalence and fatigue problems

By the end of the lesson, the learner should be able to:

- Analyze extent of coverage requirements
-Examine continuity guarantee importance
-Discuss intermediary reputation factors
-Evaluate other products handled
-Analyze effectiveness and reliability
-Examine credibility and trading standards

- Discussion on intermediary selection
-Analysis of coverage requirements
-Case studies on reputation factors
-Group work on effectiveness measures
-Examination of reliability factors
-Practical examples of selection criteria

Textbook, intermediary examples, selection cases
Textbook, health examples, safety cases

Trendy Business Studies Form 3 Pg 51

CHAIN OF DISTRIBUTION

Child labor and environmental degradation issues
Bribery, corruption and ethical business practices

By the end of the lesson, the learner should be able to:

- Analyze child labor temptations in distribution
-Examine under-age employment illegality
-Discuss children's rights violations
-Analyze environmental degradation from trucks
-Examine pollution from distribution activities
-Evaluate proper worker employment practices

- Discussion on child labor issues
-Analysis of rights violations
-Case studies on environmental damage
-Group work on pollution prevention
-Examination of proper employment
-Practical examples of responsible practices

Textbook, child labor examples, environmental cases
Textbook, corruption examples, ethical cases

Trendy Business Studies Form 3 Pg 52

CHAIN OF DISTRIBUTION

Learning activities, research and assessment

By the end of the lesson, the learner should be able to:

- Conduct field research on local distributors
-Identify distributor types in local area
-Interview distributors about operations
-Organize debate on distributor necessity
-Analyze distribution challenges
-Evaluate distribution effectiveness and importance

- Field research activities
-Distributor identification exercises
-Interview local distributors
-Debate organization and participation
-Analysis of distribution value
-Comprehensive assessment activities

Research guides, interview forms, debate materials, assessment tools

Trendy Business Studies Form 3 Pg 52-53

NATIONAL INCOME

Meaning of national income and basic concepts
GDP, NDP and GNP definitions

By the end of the lesson, the learner should be able to:

- Define national income from nation and income components
-Analyze money value of goods and services produced
-Examine Figure 5.1 sources of income
-Define GDP, NDP, GNP, NNP concepts
-Distinguish between gross and net products
-Analyze American economist's definition

- Discussion on national income meaning
-Analysis of Figure 5.1 income sources
-Case studies on money value measurement
-Group work on concept definitions
-Examination of gross vs net differences
-Practical examples of national income

Textbook, Figure 5.1, income examples
Textbook, production examples, calculation sheets

Trendy Business Studies Form 3 Pg 54-55

NATIONAL INCOME

NNP, NNI and per capita income
Circular flow of income - two-sector economy

By the end of the lesson, the learner should be able to:

- Define Net National Product and depreciation
-Analyze NNP formula and capital consumption
-Examine Net National Income at factor cost
-Discuss subsidies and indirect taxes
-Define per capita income calculation
-Analyze average income per head concept

- Discussion on NNP and depreciation
-Analysis of capital consumption
-Case studies on NNI calculation
-Group work on per capita income
-Examination of tax and subsidy effects
-Practical calculations of income measures

Textbook, calculators, formula sheets
Textbook, Figure 5.2, flow diagrams

Trendy Business Studies Form 3 Pg 56

NATIONAL INCOME

Four-sector closed economy circular flow
Open economy and injections/withdrawals

By the end of the lesson, the learner should be able to:

- Analyze Figure 5.3 four-sector model
-Examine government and financial sectors
-Discuss tax payments and government services
-Analyze savings and investment flows
-Examine commercial bank roles
-Evaluate four-sector assumptions

- Discussion on four-sector complexity
-Analysis of Figure 5.3 comprehensive study
-Case studies on government intervention
-Group work on financial sector roles
-Examination of savings-investment link
-Practical examples of four-sector flow

Textbook, Figure 5.3, sector examples
Textbook, Figure 5.4, equilibrium examples

Trendy Business Studies Form 3 Pg 57-58

NATIONAL INCOME

Methods of measuring national income - income approach
Problems of income approach and output approach

By the end of the lesson, the learner should be able to:

- Analyze three approaches to measurement
-Examine income approach comprehensively
-Discuss factors of production incomes
-Analyze wages, rent, interest, and profit
-Examine transfer payments exclusion
-Evaluate foreign income considerations

- Discussion on measurement approaches
-Analysis of income approach details
-Case studies on factor incomes
-Group work on transfer payment exclusion
-Examination of foreign income issues
-Practical examples of income calculation

Textbook, income examples, calculation sheets
Textbook, Example 5.1, calculation sheets

Trendy Business Studies Form 3 Pg 59-60

NATIONAL INCOME

Output approach problems and expenditure approach
Problems in measuring national income

By the end of the lesson, the learner should be able to:

- Analyze output approach problems
-Examine double counting and subsistence issues
-Discuss depreciation estimation difficulties
-Define expenditure approach methodology
-Analyze GNE formula C+I+G+X-M
-Examine market price vs factor cost

- Discussion on output approach problems
-Analysis of estimation difficulties
-Case studies on depreciation calculation
-Group work on expenditure components
-Examination of GNE formula application
-Practical examples of expenditure calculation

Textbook, expenditure examples, formula sheets
Textbook, Figure 5.5, measurement examples

Trendy Business Studies Form 3 Pg 62-63

NATIONAL INCOME

Additional measurement problems

By the end of the lesson, the learner should be able to:

- Analyze free/subsidized services problems
-Examine Figure 5.6 domestic services
-Discuss money value changes
-Evaluate inventory revaluation issues
-Analyze foreign firm output problems
-Examine IMF policy recommendations

- Discussion on service valuation
-Analysis of Figure 5.6 domestic services
-Case studies on inflation effects
-Group work on inventory problems
-Examination of foreign firm issues
-Practical examples of valuation challenges

Textbook, Figure 5.6, valuation examples

Trendy Business Studies Form 3 Pg 64-65

NATIONAL INCOME

Per capita income and economic welfare
International comparison problems

By the end of the lesson, the learner should be able to:

- Define economic welfare concept
-Analyze per capita income as welfare measure
-Examine limitations of per capita income
-Discuss statistical problems
-Analyze money value change effects
-Evaluate international comparison difficulties

- Discussion on economic welfare
-Analysis of per capita limitations
-Case studies on statistical problems
-Group work on comparison difficulties
-Examination of welfare measurement
-Practical examples of welfare indicators

Textbook, welfare examples, comparison charts
Textbook, international examples, comparison cases

Trendy Business Studies Form 3 Pg 65-66

NATIONAL INCOME

Uses of national income statistics
Factors influencing national income level

By the end of the lesson, the learner should be able to:

- Analyze economic growth measurement
-Examine planning purposes applications
-Discuss Table 5.1 Kenya statistics
-Evaluate standard of living measurement
-Analyze investment decision basis
-Examine intercountry comparisons

- Discussion on statistics applications
-Analysis of Table 5.1 Kenya data
-Case studies on planning uses
-Group work on investment decisions
-Examination of growth measurement
-Practical examples of statistics use

Textbook, Table 5.1, statistics examples
Textbook, factor examples, level cases

Trendy Business Studies Form 3 Pg 68-69

POPULATION AND EMPLOYMENT

Introduction to population and sources of data
Sample surveys and registration methods

By the end of the lesson, the learner should be able to:

- Define population from Latin 'populus' meaning people
-Analyze population as total inhabitants of given area
-Define demography as study of population
-Examine population census methodology
-Analyze Kenya's census history (1969, 1979, 1989, 1999, 2009)
-Discuss enumerator roles and data collection

- Discussion on population definition
-Analysis of demographic importance
-Case studies on Kenya's census history
-Group work on enumeration process
-Examination of data collection methods
-Practical examples of population counting

Textbook, census examples, demographic data
Textbook, survey examples, registration cases

Trendy Business Studies Form 3 Pg 71-72

POPULATION AND EMPLOYMENT

Basic population concepts - fertility and birth rates
Mortality rates and migration concepts

By the end of the lesson, the learner should be able to:

- Define fertility rate comprehensively
-Analyze general fertility rate formula
-Examine Example 6.1 fertility calculation
-Define birth rate and crude birth rate
-Analyze factors affecting birth rates
-Examine marriage, ignorance, and cultural factors

- Discussion on fertility concepts
-Analysis of Example 6.1 calculations
-Case studies on birth rate factors
-Group work on cultural influences
-Examination of marriage effects
-Practical fertility rate calculations

Textbook, Example 6.1, calculators, formula sheets
Textbook, Figure 6.1, Example 6.2, calculators

Trendy Business Studies Form 3 Pg 73-74

POPULATION AND EMPLOYMENT

Population growth rates and African comparisons
Overpopulation - definition and advantages

By the end of the lesson, the learner should be able to:

- Define population growth rate formula
-Analyze natural increase rate calculation
-Examine Kenya's growth rate trends
-Analyze Table 6.1 African countries comparison
-Discuss population vs economic growth rates
-Evaluate unfavorable economic positions

- Discussion on growth rate concepts
-Analysis of Table 6.1 comprehensive study
-Case studies on Kenya's trends
-Group work on country comparisons
-Examination of economic implications
-Practical growth rate calculations

Textbook, Table 6.1, calculators, comparison charts
Textbook, overpopulation examples, advantage cases

Trendy Business Studies Form 3 Pg 75-76

POPULATION AND EMPLOYMENT

Disadvantages of overpopulation
Under-population and declining population

By the end of the lesson, the learner should be able to:

- Analyze rural-urban migration effects
-Examine poor living standards
-Discuss food shortages and famines
-Evaluate inflationary tendencies
-Analyze increased dependency burden
-Examine strain on social amenities

- Discussion on migration problems
-Analysis of living standard deterioration
-Case studies on food shortages
-Group work on inflation effects
-Examination of dependency issues
-Practical examples of social strain

Textbook, migration examples, shortage cases
Textbook, under-population examples, decline cases

Trendy Business Studies Form 3 Pg 77-78

POPULATION AND EMPLOYMENT

Optimum population and dependency concepts

By the end of the lesson, the learner should be able to:

- Define optimum population concept
-Analyze Figure 6.3 population curves
-Examine equilibrium between population and resources
-Define dependency ratio/burden
-Analyze dependency ratio measurement
-Examine high dependency effects on development

- Discussion on optimum population
-Analysis of Figure 6.3 comprehensive study
-Case studies on resource equilibrium
-Group work on dependency calculations
-Examination of development effects
-Practical examples of dependency burden

Textbook, Figure 6.3, dependency examples

Trendy Business Studies Form 3 Pg 79-80

POPULATION AND EMPLOYMENT

Ageing and young populations
Population structure and Kenya's demographics

By the end of the lesson, the learner should be able to:

- Define ageing population characteristics
-Analyze disadvantages of ageing populations
-Examine pension and healthcare burdens
-Define young population concept
-Analyze challenges of young populations
-Examine dependency and unemployment issues

- Discussion on ageing population problems
-Analysis of pension burden effects
-Case studies on young population challenges
-Group work on dependency issues
-Examination of unemployment effects
-Practical examples of age structure impacts

Textbook, ageing examples, youth cases
Textbook, Tables 6.2 and 6.3, demographic data

Trendy Business Studies Form 3 Pg 80-81

POPULATION AND EMPLOYMENT

Population pyramids and international comparisons
Economic growth vs development and population effects

By the end of the lesson, the learner should be able to:

- Analyze Figures 6.4 and 6.5 population pyramids
-Compare developing vs developed country structures
-Examine bloated bottom vs middle characteristics
-Discuss workforce distribution patterns
-Analyze ageing population indicators
-Evaluate structural implications for development

- Discussion on population pyramids
-Analysis of Figures 6.4 and 6.5 comparison
-Case studies on country differences
-Group work on pyramid interpretation
-Examination of workforce implications
-Practical examples of structural analysis

Textbook, Figures 6.4 and 6.5, pyramid examples
Textbook, formula sheets, development examples

Trendy Business Studies Form 3 Pg 83-84

POPULATION AND EMPLOYMENT

Population effects on technology, land, and labor
Population control methods and employment concepts

By the end of the lesson, the learner should be able to:

- Analyze unemployment from high population
-Examine technology dependency effects
-Discuss land fragmentation problems
-Analyze labor force quality issues
-Examine social problems from overcrowding
-Evaluate Figure 6.6 vicious cycle

- Discussion on unemployment causes
-Analysis of technology challenges
-Case studies on land fragmentation
-Group work on labor quality
-Examination of Figure 6.6 cycle
-Practical examples of population pressure

Textbook, Figure 6.6, land examples
Textbook, control examples, employment cases

Trendy Business Studies Form 3 Pg 85-86

POPULATION AND EMPLOYMENT

Unemployment types and causes
Technological and other unemployment types

By the end of the lesson, the learner should be able to:

- Define unemployment comprehensively
-Analyze Figure 6.7 unemployed youth
-Examine unemployment consequences
-Discuss voluntary vs involuntary unemployment
-Analyze structural and cyclical unemployment
-Examine disguised and seasonal unemployment

- Discussion on unemployment definition
-Analysis of Figure 6.7 youth unemployment
-Case studies on unemployment types
-Group work on structural changes
-Examination of seasonal variations
-Practical examples of unemployment causes

Textbook, Figure 6.7, unemployment examples
Textbook, technology examples, cost cases

Trendy Business Studies Form 3 Pg 87-88

POPULATION AND EMPLOYMENT

Solving unemployment and pertinent issues
Pertinent issues - data honesty, HIV/AIDS, and poverty
Learning activities, review and assessment

By the end of the lesson, the learner should be able to:

- Analyze unemployment solution strategies
-Examine rural-urban migration reduction
-Discuss informal sector improvement
-Evaluate education system changes
-Analyze appropriate technology use
-Examine land reform importance

- Discussion on solution strategies
-Analysis of Figure 6.9 jua kali environment
-Case studies on sector improvements
-Group work on education reforms
-Examination of technology appropriateness
-Practical examples of solutions

Textbook, Figure 6.9, solution examples
Textbook, Figure 6.10, poverty examples
Research guides, interview forms, assessment materials

Trendy Business Studies Form 3 Pg 89-90