DEMAND AND SUPPLY

Definition of demand, effective demand and law of demand

By the end of the lesson, the learner should be able to:

- Define demand and effective demand with examples
-Distinguish between desire and demand using real scenarios
-Explain purchasing power concept and its importance
-State the law of demand with detailed explanation
-Identify and explain ceteris paribus assumption
-Apply law of demand to various commodity examples

- Brainstorming on demand meaning using market scenarios
-Group discussions on desire vs demand with case studies
-Analysis of purchasing power using local examples
-Guided discovery of law of demand through price experiments
-Role play: buyer behavior at different price levels
-Practical applications using bread, milk, transport examples

Textbook, charts, local commodity examples, market scenarios

Trendy Business Studies Form 3 Pg 1-3

DEMAND AND SUPPLY

Demand schedule, demand curve and interpretation
Factors influencing demand - comprehensive analysis
Movement along demand curve vs shift in demand curve

By the end of the lesson, the learner should be able to:

- Prepare individual and market demand schedules
-Interpret demand schedule data and relationships
-Draw demand curves from demand schedules
-Explain downward sloping nature of demand curves
-Plot and identify specific points on demand curves
-Compare individual vs market demand curves
-Analyze Table 1.1 bread example in detail

- Practical preparation of demand schedules using textbook data
-Step-by-step construction of demand curves
-Analysis and interpretation of Table 1.1
-Guided plotting of Figure 1.2 with explanations
-Group work on creating different demand schedules
-Calculations and graph work with various commodities
-Discussion on slope significance and market implications

Textbook, graph papers, rulers, calculators, Table 1.1 data
Textbook, case studies, examples of complementary goods, cultural scenarios
Graph papers, textbook, rulers, colored pens, Figure 1.3 and 1.4

Trendy Business Studies Form 3 Pg 3-4

DEMAND AND SUPPLY

Types of demand with detailed examples and applications
Meaning of supply, law of supply and supply schedule
Supply curve and factors influencing supply

By the end of the lesson, the learner should be able to:

- Define joint demand with comprehensive examples
-Explain derived demand with industrial applications
-Describe composite demand with multiple uses
-Identify competitive demand with substitute examples
-Analyze relationships between different demand types
-Apply demand types to Kenyan economic scenarios
-Examine how demand types affect pricing
-Discuss implications for producers and consumers
-Create demand type classification charts

- Detailed analysis of joint demand (tea-sugar, bread-butter)
-Case studies on derived demand (machinery-raw materials)
-Discussion on composite demand (cotton for blankets/clothes)
-Analysis of competitive demand (matatus vs buses)
-Group work creating demand type examples
-Role play showing different demand relationships
-Construction of demand type classification charts
-Practical applications to local business scenarios

Textbook, charts, local examples, case studies, Figure 1.5
Textbook, calculators, Table 1.2 data, charts, supplier examples
Graph papers, textbook, rulers, Figure 1.6, case studies, technology examples

Trendy Business Studies Form 3 Pg 5-6

DEMAND AND SUPPLY

Movement along supply curve, shift in supply curve and types of supply
Equilibrium price, equilibrium quantity and market analysis

By the end of the lesson, the learner should be able to:

- Explain movement along supply curve in detail
-Distinguish between expansion and contraction of supply
-Identify factors causing movement along supply curve
-Explain shift in supply curve with comprehensive examples
-Identify factors causing rightward and leftward shifts
-Define and explain joint supply with examples
-Describe competitive supply with agricultural examples
-Explain composite supply with substitute examples
-Compare all types of supply with detailed analysis

- Guided drawing of supply movements using Figure 1.7
-Analysis of expansion vs contraction scenarios
-Detailed drawing of supply shifts using Figure 1.8
-Case studies on cost changes causing shifts
-Analysis of joint supply (milk-butter, meat-hides)
-Discussion on competitive supply (sugarcane vs food crops)
-Examination of composite supply (beef-lamb, coffee-tea)
-Group work comparing all supply concepts
-Comprehensive graph work with multiple examples

Graph papers, textbook, rulers, colored pens, Figures 1.7 and 1.8, agricultural examples
Textbook, calculators, graph papers, rulers, Table 1.3 data, Figure 1.9

Trendy Business Studies Form 3 Pg 8-10

DEMAND AND SUPPLY

Excess demand, excess supply and market disequilibrium
Effects of changes in demand on equilibrium

By the end of the lesson, the learner should be able to:

- Define excess demand and excess supply
-Calculate excess quantities using textbook examples
-Explain causes of market disequilibrium
-Analyze effects of setting prices below equilibrium
-Examine effects of setting prices above equilibrium
-Discuss market adjustment mechanisms
-Explain competitive actions of buyers and sellers
-Analyze shortage and surplus situations
-Predict market behavior in disequilibrium

- Detailed calculations using shs 15 and shs 25 examples
-Analysis of excess demand at shs 15 (60-30=30 units)
-Examination of excess supply at shs 25 (50-30=20 units)
-Discussion on competitive buyer action pushing prices up
-Analysis of competitive seller action pushing prices down
-Case studies on real market shortage situations
-Group work on surplus scenarios
-Role play: market adjustment processes

Textbook, calculators, market examples, shortage/surplus scenarios
Graph papers, textbook, rulers, colored pens, Figures 1.10 and 1.11

Trendy Business Studies Form 3 Pg 11-12

DEMAND AND SUPPLY

Effects of changes in supply on equilibrium

By the end of the lesson, the learner should be able to:

- Explain effects of increase in supply on equilibrium
-Analyze rightward shift of supply curve impacts
-Understand mixed effects on price and quantity
-Examine effects of decrease in supply on equilibrium
-Analyze leftward shift of supply curve impacts
-Draw detailed diagrams showing supply change effects
-Compare supply increase vs decrease effects
-Predict equilibrium changes for each scenario
-Apply to production and market scenarios

- Guided analysis of supply increase using Figure 1.12
-Step-by-step drawing of rightward supply shift
-Analysis of price falling due to excess supply
-Examination of quantity increase due to more supply
-Detailed analysis of supply decrease using Figure 1.13
-Drawing of leftward supply shift
-Discussion on price rising due to shortage
-Analysis of quantity decrease due to less supply
-Comparison exercises and practical applications

Graph papers, textbook, rulers, colored pens, Figures 1.12 and 1.13

Trendy Business Studies Form 3 Pg 14-16

DEMAND AND SUPPLY

Simultaneous changes in demand and supply
Other price determination methods and pertinent issues

By the end of the lesson, the learner should be able to:

- Analyze simultaneous increase in demand and supply
-Examine increase in demand with decrease in supply
-Study decrease in demand with decrease in supply
-Analyze decrease in demand with increase in supply
-Understand proportionate vs disproportionate changes
-Predict effects on equilibrium price and quantity
-Draw complex diagrams showing simultaneous changes
-Compare all four combination scenarios
-Apply to real market situations

- Comprehensive analysis of Figure 1.14 (both increase)
-Detailed examination of Figure 1.15 (demand up, supply down)
-Analysis of Figure 1.16 (both decrease)
-Study of Figure 1.17 (demand down, supply up)
-Group work on proportionate change analysis
-Drawing of complex equilibrium diagrams
-Discussion on big vs small changes in price/quantity
-Practical exercises with different scenarios
-Case studies on real market simultaneous changes

Graph papers, textbook, rulers, colored pens, Figures 1.14-1.17
Textbook, case studies, government pricing examples, business ethics scenarios

Trendy Business Studies Form 3 Pg 16-18

SIZE AND LOCATION OF A FIRM

Concept of firm and industry, factors determining size of firm

By the end of the lesson, the learner should be able to:

- Define firm and industry with comprehensive examples
-Distinguish between firm and industry using local examples
-Identify and explain factors determining firm size
-Analyze number of employees as size determinant
-Examine volume of output and area covered
-Evaluate capital investment and market size factors
-Assess level of technology impact on firm size
-Classify firms as small, medium or large using criteria

- Brainstorming on firm vs industry concepts
-Case studies on sugar companies (Mumias, Sony, Chemelil)
-Analysis of salt mining firms (Magadi Soda Company)
-Group work on transport industry examples
-Discussion on employee numbers in different firms
-Examination of output volumes and premises size
-Analysis of capital investment requirements
-Classification exercises using local business examples

Textbook, local business examples, charts, case studies

Trendy Business Studies Form 3 Pg 18-19

SIZE AND LOCATION OF A FIRM

Factors limiting firm size and production decisions

By the end of the lesson, the learner should be able to:

- Identify and explain factors limiting firm size
-Analyze market size impact on firm expansion
-Examine availability of factors of production
-Discuss nature of product/service limitations
-Evaluate owner's decision impact on firm size
-Explain entrepreneurial decisions on production
-Analyze factors influencing what to produce
-Examine demand, resources and skills requirements
-Discuss technology, returns and cost considerations

- Case studies on transport industry reforms 2004
-Discussion on medical care and hairdressing services
-Analysis of owner preferences for small-scale operations
-Group work on production decision factors
-Examination of market demand analysis
-Discussion on resource availability for production
-Analysis of skill requirements for different businesses
-Case studies on technology choice decisions

Textbook, transport industry examples, service business cases, charts

Trendy Business Studies Form 3 Pg 19-20

SIZE AND LOCATION OF A FIRM

Government policies and location factors - comprehensive analysis
Transport networks, security and localization concepts

By the end of the lesson, the learner should be able to:

- Analyze government policy effects on production
-Examine taxation and legal compliance requirements
-Identify and explain factors influencing firm location
-Analyze nearness to raw materials importance
-Examine supply of skilled, semi-skilled and unskilled labor
-Discuss nearness to market considerations
-Evaluate availability of social amenities
-Assess auxiliary services and infrastructure needs
-Examine fuel, power and water source requirements

- Discussion on government tax policies and regulations
-Case studies on illegal product restrictions
-Analysis of location factors using Figure 2.1
-Examination of heavy materials transport costs
-Discussion on perishable goods location needs
-Group work on labor type requirements
-Analysis of social amenities for employee morale
-Case studies on banking and insurance services
-Discussion on power and water availability

Textbook, government policy examples, Figure 2.1, infrastructure maps
Textbook, transport maps, security examples, agricultural cases

Trendy Business Studies Form 3 Pg 20-22

SIZE AND LOCATION OF A FIRM

Advantages and disadvantages of localization

By the end of the lesson, the learner should be able to:

- Identify and explain employment creation through localization
-Analyze service industries development benefits
-Examine subsidiary industries creation
-Discuss economies of scale benefits
-Evaluate development and urbanization advantages
-Analyze congestion and overpopulation problems
-Examine increased crime rate issues
-Discuss adverse environmental problems
-Evaluate unbalanced regional development effects
-Assess massive unemployment possibilities

- Discussion on employment opportunities creation
-Analysis of specialized service industries growth
-Case studies on subsidiary industries development
-Group work on large-scale production benefits
-Examination of infrastructure development
-Discussion on rural-urban migration effects
-Analysis of congestion and health hazards
-Case studies on crime and prostitution increases
-Examination of environmental pollution problems
-Discussion on regional development imbalances

Textbook, employment data, environmental examples, urban planning cases

Trendy Business Studies Form 3 Pg 23-24

SIZE AND LOCATION OF A FIRM

Delocalisation policy and implementation
Advantages and disadvantages of delocalisation

By the end of the lesson, the learner should be able to:

- Define delocalisation and balanced industrial development
-Identify circumstances requiring delocalisation policy
-Analyze need to curb urban migration
-Examine urban unemployment reduction strategies
-Discuss balanced economic development goals
-Evaluate government facilitation measures
-Analyze provision of free/cheap locational sites
-Examine tax benefits and bureaucracy removal
-Discuss infrastructure development and security improvement
-Evaluate corruption eradication and transparency measures

- Discussion on delocalisation concept and policy
-Analysis of urban migration problems
-Case studies on unemployment in urban areas
-Group work on balanced development strategies
-Examination of government incentive measures
-Discussion on free sites provision in rural areas
-Analysis of tax reduction benefits
-Case studies on bureaucracy removal
-Examination of infrastructure development needs
-Discussion on transparency in business transactions

Textbook, government policy documents, rural development cases
Textbook, rural development examples, cost-benefit analysis

Trendy Business Studies Form 3 Pg 24-25

SIZE AND LOCATION OF A FIRM

Economies of scale - internal economies comprehensive analysis

By the end of the lesson, the learner should be able to:

- Define economies of scale and their importance
-Distinguish between internal and external economies
-Analyze purchasing economies and bulk buying benefits
-Examine technical economies and specialized machinery
-Discuss staff economies and specialized personnel
-Evaluate financial economies and access to capital
-Analyze selling and marketing economies
-Examine staff welfare economies and employee benefits
-Discuss research economies and development benefits
-Evaluate inventory and transport economies

- Definition and explanation of economies concept
-Analysis of bulk purchasing discounts
-Case studies on specialized machinery benefits
-Discussion on specialized staff advantages
-Examination of asset-based borrowing capacity
-Group work on marketing advantages
-Analysis of employee welfare provision
-Case studies on research and development
-Discussion on inventory management benefits
-Examination of transport cost advantages

Textbook, business examples, machinery illustrations, financial cases

Trendy Business Studies Form 3 Pg 25-27

SIZE AND LOCATION OF A FIRM

External economies and specialization benefits
Diseconomies of scale - internal and external

By the end of the lesson, the learner should be able to:

- Define external economies and their sources
-Analyze easier access to skilled labor pools
-Examine efficient infrastructure benefits
-Discuss auxiliary services availability
-Evaluate easy access to raw materials
-Analyze mutual consultations and collaborations
-Examine decentralization and disintegration economies
-Distinguish horizontal and vertical decentralization
-Discuss textile industry and jua kali examples
-Analyze publishing industry specialization

- Discussion on external economies concept
-Analysis of labor pool availability
-Case studies on infrastructure sharing
-Examination of banking and insurance services
-Group work on raw materials access
-Discussion on industry collaboration benefits
-Analysis of horizontal decentralization examples
-Case studies on vertical decentralization
-Examination of textile industry specialization
-Discussion on publishing industry processes

Textbook, industry examples, infrastructure maps, specialization cases
Textbook, Figure 2.2, cost analysis examples, industry cases

Trendy Business Studies Form 3 Pg 27-28

SIZE AND LOCATION OF A FIRM

Existence of small firms and their advantages

By the end of the lesson, the learner should be able to:

- Analyze reasons for small firm survival
-Examine less capital requirements for small firms
-Discuss limited market suitability for small operations
-Evaluate simplicity of small firm management
-Analyze personalized service advantages
-Examine flexibility benefits of small firms
-Discuss quick decision-making advantages
-Evaluate convenient location benefits
-Compare small vs large firm advantages
-Assess market conditions favoring small firms

- Discussion on small firm survival factors
-Analysis of capital requirement differences
-Case studies on Kenyan market limitations
-Examination of management simplicity
-Group work on personal contact benefits
-Discussion on business flexibility advantages
-Analysis of decision-making speed
-Case studies on convenient customer locations
-Comparison exercises between firm sizes
-Examination of developing country markets

Textbook, small business examples, market analysis, comparison charts

Trendy Business Studies Form 3 Pg 29-30

SIZE AND LOCATION OF A FIRM

Environmental impact and health implications
Maintaining healthy environment and business responsibility

By the end of the lesson, the learner should be able to:

- Identify production activities' environmental effects
-Analyze environmental degradation from farming
-Examine desertification from deforestation
-Discuss air pollution from industrial activities
-Analyze water pollution from factory chemicals
-Examine solid waste pollution problems
-Evaluate community health endangerment
-Discuss disease vector habitat creation
-Analyze respiratory diseases from air pollution
-Examine aquatic life extermination effects

- Discussion on environmental degradation causes
-Analysis of soil fertility reduction
-Case studies on deforestation effects
-Examination of mining dust and factory gases
-Group work on water pollution sources
-Discussion on chemical drainage effects
-Analysis of garbage disposal problems
-Case studies on community health effects
-Examination of disease vector habitats
-Discussion on long-term environmental damage

Textbook, environmental examples, health data, pollution cases
Textbook, environmental conservation examples, law documents

Trendy Business Studies Form 3 Pg 30-31

SIZE AND LOCATION OF A FIRM

Pertinent issues - workers' rights and child labor

By the end of the lesson, the learner should be able to:

- Analyze workers' rights and human rights issues
-Examine exploitative labor practices
-Discuss meager wages and salary problems
-Evaluate employee morale and productivity effects
-Analyze industrial disturbances and strikes
-Examine fair treatment and welfare policies
-Discuss conducive work environment creation
-Evaluate women's workplace protection
-Analyze child labor exploitation problems
-Examine Children's Act and legal compliance

- Discussion on workers' rights violations
-Analysis of exploitative wage practices
-Case studies on industrial strikes
-Group work on employee welfare policies
-Examination of work environment improvement
-Discussion on women's workplace rights
-Analysis of child labor prohibition
-Case studies on Children's Act compliance
-Examination of education opportunity denial
-Discussion on ethical labor practices

Textbook, labor law documents, case studies, Children's Act

Trendy Business Studies Form 3 Pg 31-32

SIZE AND LOCATION OF A FIRM
PRODUCT MARKETS

Environmental degradation, localization effects and practical applications
Introduction and meaning of market

By the end of the lesson, the learner should be able to:

- Analyze environmental degradation from production
-Examine waste disposal and pollution control
-Discuss global warming contribution
-Evaluate localization concentration effects
-Analyze unplanned urban development
-Examine congestion and housing shortages
-Discuss crime and prostitution increases
-Evaluate government intervention needs
-Apply all concepts to real business situations
-Prepare comprehensive assessment review

- Discussion on environmental responsibility
-Analysis of waste disposal methods
-Case studies on global warming effects
-Group work on localization problems
-Examination of urban planning challenges
-Discussion on social problem increases
-Analysis of government intervention strategies
-Practical application exercises
-Comprehensive review of all concepts
-Assessment preparation activities

Textbook, environmental cases, urban planning examples, assessment materials
Textbook, market examples, charts

Trendy Business Studies Form 3 Pg 32-33

PRODUCT MARKETS

Essential features and product market definition

By the end of the lesson, the learner should be able to:

- Identify presence of sellers and buyers
-Examine commodity for sale requirements
-Analyze acceptable medium of exchange
-Define product markets comprehensively
-Classify markets by area, commodity and scale

- Discussion on market features
-Analysis of seller-buyer requirements
-Case studies on exchange mediums
-Group work on product market definition
-Classification exercises on market types

Textbook, market scenarios, classification charts

Trendy Business Studies Form 3 Pg 40-41

PRODUCT MARKETS

Types of product markets overview
Pure competition - sellers, buyers and products

By the end of the lesson, the learner should be able to:

- Identify four main product market types
-Introduce perfect competition concept
-Outline pure monopoly characteristics
-Describe monopolistic competition features
-Explain oligopoly market structure

- Overview of all market types
-Introduction to market structure concepts
-Discussion on market characteristics
-Group work on type identification
-Preliminary analysis of each structure

Textbook, market structure charts, examples
Textbook, competition examples, product cases

Trendy Business Studies Form 3 Pg 41

PRODUCT MARKETS

Pure competition - restraints and factor mobility

By the end of the lesson, the learner should be able to:

- Explain absence of artificial restraints
-Analyze price determination freedom
-Examine factor mobility requirements
-Discuss alternative factor uses
-Evaluate geographical factor movement

- Discussion on restraint absence
-Analysis of free price determination
-Case studies on factor mobility
-Group work on alternative uses
-Examination of factor movement

Textbook, factor examples, mobility cases

Trendy Business Studies Form 3 Pg 41-42

PRODUCT MARKETS

Pure competition - costs and market knowledge
Perfect competition vs pure competition

By the end of the lesson, the learner should be able to:

- Analyze absence of transport costs
-Examine complete market knowledge
-Discuss information availability
-Evaluate no excess demand/supply
-Assess barriers to entry/exit absence

- Discussion on transport cost absence
-Analysis of complete knowledge
-Case studies on information flow
-Group work on market equilibrium
-Examination of entry/exit freedom

Textbook, transport examples, information cases
Textbook, comparison charts, theory examples

Trendy Business Studies Form 3 Pg 42

PRODUCT MARKETS

Criticism of perfect competition

By the end of the lesson, the learner should be able to:

- Analyze homogeneous product rarity
-Examine consumer variety preferences
-Discuss large-scale operation tendencies
-Evaluate firm location realities
-Assess government interference presence

- Discussion on perfect competition limitations
-Analysis of product variety needs
-Case studies on scale economies
-Group work on location factors
-Examination of government intervention

Textbook, criticism examples, reality cases

Trendy Business Studies Form 3 Pg 42-43

PRODUCT MARKETS

Monopoly definition and characteristics
Causes of monopoly - ownership and technical factors

By the end of the lesson, the learner should be able to:

- Define monopoly market structure
-Identify single producer characteristic
-Analyze price fixing by supplier
-Examine substitute product absence
-Discuss entry restrictions and price discrimination

- Discussion on monopoly definition
-Analysis of single producer effects
-Case studies on monopoly pricing
-Group work on substitute analysis
-Examination of price discrimination

Textbook, monopoly examples, Figure 3.1
Textbook, ownership examples, capital cases

Trendy Business Studies Form 3 Pg 42-43

PRODUCT MARKETS

Causes of monopoly - market and business factors

By the end of the lesson, the learner should be able to:

- Analyze market size limitations
-Examine government restrictions
-Discuss firm merging effects
-Evaluate restrictive practices
-Assess business combination impacts

- Discussion on market size effects
-Analysis of government protection
-Case studies on firm mergers
-Group work on restrictive practices
-Examination of business combinations

Textbook, market examples, merger cases

Trendy Business Studies Form 3 Pg 43-44

PRODUCT MARKETS

Advantages and disadvantages of monopoly

By the end of the lesson, the learner should be able to:

- Identify massive profit advantages
-Analyze government revenue benefits
-Examine price stability benefits
-Discuss poor quality problems
-Evaluate limited variety and exorbitant pricing

- Discussion on monopoly advantages
-Analysis of government revenue
-Case studies on price stability
-Group work on quality problems
-Examination of pricing issues

Textbook, advantage/disadvantage examples

Trendy Business Studies Form 3 Pg 44-45

PRODUCT MARKETS

Monopolistic competition - definition and features
Monopolistic competition - product differentiation

By the end of the lesson, the learner should be able to:

- Define monopolistic competition
-Analyze competition-monopoly combination
-Examine many buyers and sellers
-Discuss similar but differentiated products
-Evaluate real-life market relevance

- Discussion on monopolistic competition
-Analysis of market combination
-Case studies on buyers/sellers
-Group work on product differentiation
-Examination of real market examples

Textbook, competition examples, Kenyan cases
Textbook, differentiation examples, brand cases

Trendy Business Studies Form 3 Pg 45

PRODUCT MARKETS

Monopolistic competition - operations and interdependence

By the end of the lesson, the learner should be able to:

- Analyze free entry and exit
-Examine firm interdependence
-Discuss non-price competition
-Evaluate price setting considerations
-Assess competitive responses

- Discussion on entry/exit freedom
-Analysis of firm interactions
-Case studies on non-price competition
-Group work on price setting
-Examination of competitive responses

Textbook, operation examples, competition cases

Trendy Business Studies Form 3 Pg 46

PRODUCT MARKETS

Oligopoly - definition and characteristics
Oligopoly features - market control and products

By the end of the lesson, the learner should be able to:

- Define oligopoly market structure
-Identify few large firms characteristic
-Analyze significant activity impact
-Examine rivalry and interdependence
-Discuss duopoly as special case

- Discussion on oligopoly definition
-Analysis of few large firms
-Case studies on market impact
-Group work on interdependence
-Examination of duopoly examples

Textbook, oligopoly examples, rivalry cases
Textbook, control examples, sugar market cases

Trendy Business Studies Form 3 Pg 46-47

PRODUCT MARKETS

Oligopoly - collusion and kinked demand curve

By the end of the lesson, the learner should be able to:

- Analyze collusion and cartel formation
-Examine profit maximization strategies
-Define kinked demand curve
-Discuss price rigidity explanation
-Evaluate elastic vs inelastic curves

- Discussion on collusion benefits
-Analysis of cartel formation
-Case studies on kinked demand
-Group work on price rigidity
-Examination of Figure 3.2

Textbook, collusion examples, Figure 3.2, graph papers

Trendy Business Studies Form 3 Pg 47-48

PRODUCT MARKETS

Kinked demand curve analysis
Pertinent issues - monopoly insensitivity and hoarding

By the end of the lesson, the learner should be able to:

- Analyze price increase effects
-Examine demand decrease consequences
-Discuss consumer switching behavior
-Evaluate price decrease effects
-Assess competitor response patterns

- Discussion on price change effects
-Analysis of demand elasticity
-Case studies on consumer behavior
-Group work on competitor responses
-Examination of price stability

Textbook, price examples, elasticity cases
Textbook, monopoly cases, hoarding examples

Trendy Business Studies Form 3 Pg 48

PRODUCT MARKETS

Pertinent issues - government protection and liberalization

By the end of the lesson, the learner should be able to:

- Analyze infant industry protection
-Examine protection abuse problems
-Discuss growth refusal issues
-Evaluate liberalization policy effects
-Assess consumer supremacy importance

- Discussion on protection policies
-Analysis of infant industry abuse
-Case studies on liberalization
-Group work on consumer rights
-Examination of policy effects

Textbook, protection examples, liberalization cases

Trendy Business Studies Form 3 Pg 49

PRODUCT MARKETS

Pertinent issues - cartels and overcharging
Pertinent issues - business integrity and honest practices

By the end of the lesson, the learner should be able to:

- Identify cartel operations
-Analyze matatu operator examples
-Examine petroleum product sellers
-Discuss disproportionate price increases
-Evaluate new entrant prevention

- Discussion on cartel practices
-Analysis of matatu operations
-Case studies on petroleum cartels
-Group work on pricing patterns
-Examination of market barriers

Textbook, cartel examples, matatu cases, petroleum industry
Textbook, integrity examples, ethical cases

Trendy Business Studies Form 3 Pg 49

PRODUCT MARKETS

Pertinent issues - product differentiation and advertising

By the end of the lesson, the learner should be able to:

- Analyze differentiation problems
-Examine customer retention strategies
-Discuss misleading advertisements
-Evaluate false information problems
-Assess honest advertising practices

- Discussion on differentiation issues
-Analysis of advertising problems
-Case studies on misleading ads
-Group work on honest advertising
-Examination of ethical marketing

Textbook, advertising examples, marketing cases

Trendy Business Studies Form 3 Pg 49