DEMAND AND SUPPLY

Definition of demand, effective demand and law of demand

By the end of the lesson, the learner should be able to:

- Define demand and effective demand with examples
-Distinguish between desire and demand using real scenarios
-Explain purchasing power concept and its importance
-State the law of demand with detailed explanation
-Identify and explain ceteris paribus assumption
-Apply law of demand to various commodity examples

- Brainstorming on demand meaning using market scenarios
-Group discussions on desire vs demand with case studies
-Analysis of purchasing power using local examples
-Guided discovery of law of demand through price experiments
-Role play: buyer behavior at different price levels
-Practical applications using bread, milk, transport examples

Textbook, charts, local commodity examples, market scenarios

Trendy Business Studies Form 3 Pg 1-3

DEMAND AND SUPPLY

Demand schedule, demand curve and interpretation
Factors influencing demand - comprehensive analysis
Movement along demand curve vs shift in demand curve
Types of demand with detailed examples and applications
Meaning of supply, law of supply and supply schedule
Supply curve and factors influencing supply
Movement along supply curve, shift in supply curve and types of supply

By the end of the lesson, the learner should be able to:

- Prepare individual and market demand schedules
-Interpret demand schedule data and relationships
-Draw demand curves from demand schedules
-Explain downward sloping nature of demand curves
-Plot and identify specific points on demand curves
-Compare individual vs market demand curves
-Analyze Table 1.1 bread example in detail

- Define supply with comprehensive explanation
-Explain supplier willingness and ability concepts
-Describe profit motive in supply decisions
-State law of supply with detailed explanation
-Identify ceteris paribus assumption in supply
-Prepare supply schedules from given data
-Interpret supply schedule information
-Analyze Table 1.2 eggs example in detail
-Compare supply patterns across different commodities

- Practical preparation of demand schedules using textbook data
-Step-by-step construction of demand curves
-Analysis and interpretation of Table 1.1
-Guided plotting of Figure 1.2 with explanations
-Group work on creating different demand schedules
-Calculations and graph work with various commodities
-Discussion on slope significance and market implications

- Brainstorming on supply meaning using supplier perspectives
-Discussion on profit motives through case studies
-Guided discovery of law of supply using price-supply experiments
-Practical preparation of supply schedules using Table 1.2
-Step-by-step analysis of eggs supply example
-Calculations showing price-supply relationships
-Group work on supply schedule interpretations
-Role play: supplier decision-making at different prices

Textbook, graph papers, rulers, calculators, Table 1.1 data
Textbook, case studies, examples of complementary goods, cultural scenarios
Graph papers, textbook, rulers, colored pens, Figure 1.3 and 1.4
Textbook, charts, local examples, case studies, Figure 1.5
Textbook, calculators, Table 1.2 data, charts, supplier examples
Graph papers, textbook, rulers, Figure 1.6, case studies, technology examples
Graph papers, textbook, rulers, colored pens, Figures 1.7 and 1.8, agricultural examples

Trendy Business Studies Form 3 Pg 3-4
Trendy Business Studies Form 3 Pg 6-8

DEMAND AND SUPPLY

Equilibrium price, equilibrium quantity and market analysis
Excess demand, excess supply and market disequilibrium

By the end of the lesson, the learner should be able to:

- Define equilibrium price and quantity concepts
-Explain equilibrium point in market context
-Use combined demand and supply schedules
-Determine equilibrium from Table 1.3 pen example
-Draw combined demand-supply curves
-Identify equilibrium point graphically
-Analyze Figure 1.9 in comprehensive detail
-Explain market stability and price mechanism
-Calculate equilibrium values from different scenarios

- Detailed analysis of Table 1.3 pen example
-Step-by-step calculations for equilibrium determination
-Guided construction of combined demand-supply curves
-Analysis of Figure 1.9 with intersection point identification
-Discussion on market stability and forces
-Practical exercises with different commodity examples
-Group work on equilibrium calculations
-Role play: market reaching equilibrium

Textbook, calculators, graph papers, rulers, Table 1.3 data, Figure 1.9
Textbook, calculators, market examples, shortage/surplus scenarios

Trendy Business Studies Form 3 Pg 10-12

DEMAND AND SUPPLY

Effects of changes in demand on equilibrium
Effects of changes in supply on equilibrium

By the end of the lesson, the learner should be able to:

- Explain effects of increase in demand on equilibrium
-Analyze rightward shift of demand curve impacts
-Draw diagrams showing demand increase effects
-Examine effects of decrease in demand on equilibrium
-Analyze leftward shift of demand curve impacts
-Draw diagrams showing demand decrease effects
-Compare increase vs decrease effects
-Predict new equilibrium positions
-Apply to real market situations with examples

- Guided analysis of demand increase using Figure 1.10
-Step-by-step drawing of rightward demand shift
-Analysis of price rising from OP₁ to OP₂
-Examination of quantity increase from OQ₁ to OQ₂
-Detailed analysis of demand decrease using Figure 1.11
-Drawing of leftward demand shift
-Discussion on lowering effects on price and quantity
-Comparison exercises between increase and decrease
-Practical applications to consumer behavior changes

Graph papers, textbook, rulers, colored pens, Figures 1.10 and 1.11
Graph papers, textbook, rulers, colored pens, Figures 1.12 and 1.13

Trendy Business Studies Form 3 Pg 12-14

DEMAND AND SUPPLY
DEMAND AND SUPPLY
SIZE AND LOCATION OF A FIRM

Simultaneous changes in demand and supply
Other price determination methods and pertinent issues
Concept of firm and industry, factors determining size of firm

By the end of the lesson, the learner should be able to:

- Analyze simultaneous increase in demand and supply
-Examine increase in demand with decrease in supply
-Study decrease in demand with decrease in supply
-Analyze decrease in demand with increase in supply
-Understand proportionate vs disproportionate changes
-Predict effects on equilibrium price and quantity
-Draw complex diagrams showing simultaneous changes
-Compare all four combination scenarios
-Apply to real market situations

- Identify alternative price determination methods
-Explain government price control mechanisms
-Describe manufacturer price fixing approaches
-Analyze cost-plus pricing and profit margin considerations
-Define hoarding and overpricing practices
-Explain artificial shortage creation
-Analyze unscrupulous trading practices
-Discuss customer supremacy and business ethics
-Examine honest vs dishonest business practices

- Comprehensive analysis of Figure 1.14 (both increase)
-Detailed examination of Figure 1.15 (demand up, supply down)
-Analysis of Figure 1.16 (both decrease)
-Study of Figure 1.17 (demand down, supply up)
-Group work on proportionate change analysis
-Drawing of complex equilibrium diagrams
-Discussion on big vs small changes in price/quantity
-Practical exercises with different scenarios
-Case studies on real market simultaneous changes

- Discussion on government price control in Kenya
-Case studies on controlled commodity prices
-Analysis of cost-plus pricing calculations
-Examination of hoarding practices and effects
-Discussion on artificial shortage creation
-Case studies on overpricing and customer exploitation
-Analysis of undercutting and monopolistic behavior
-Group work on business ethics and customer value
-Role play: honest vs unscrupulous business practices

Graph papers, textbook, rulers, colored pens, Figures 1.14-1.17
Textbook, case studies, government pricing examples, business ethics scenarios
Textbook, local business examples, charts, case studies

Trendy Business Studies Form 3 Pg 16-18
Trendy Business Studies Form 3 Pg 14-16

SIZE AND LOCATION OF A FIRM

Factors limiting firm size and production decisions
Government policies and location factors - comprehensive analysis

By the end of the lesson, the learner should be able to:

- Identify and explain factors limiting firm size
-Analyze market size impact on firm expansion
-Examine availability of factors of production
-Discuss nature of product/service limitations
-Evaluate owner's decision impact on firm size
-Explain entrepreneurial decisions on production
-Analyze factors influencing what to produce
-Examine demand, resources and skills requirements
-Discuss technology, returns and cost considerations

- Case studies on transport industry reforms 2004
-Discussion on medical care and hairdressing services
-Analysis of owner preferences for small-scale operations
-Group work on production decision factors
-Examination of market demand analysis
-Discussion on resource availability for production
-Analysis of skill requirements for different businesses
-Case studies on technology choice decisions

Textbook, transport industry examples, service business cases, charts
Textbook, government policy examples, Figure 2.1, infrastructure maps

Trendy Business Studies Form 3 Pg 19-20

SIZE AND LOCATION OF A FIRM

Transport networks, security and localization concepts

By the end of the lesson, the learner should be able to:

- Evaluate transport network importance for firm location
-Analyze road, railway, seaport and airport requirements
-Examine government physical planning policies
-Assess security services availability impact
-Discuss room for expansion considerations
-Analyze favorable climatic conditions for agro-businesses
-Define localization and territorial division of labor
-Explain firm concentration in favorable areas
-Identify advantages of localization for businesses

- Analysis of transport infrastructure requirements
-Discussion on roads, railways and ports accessibility
-Case studies on government physical planning
-Examination of security considerations for businesses
-Group work on expansion space requirements
-Analysis of floriculture and dairy farming locations
-Discussion on localization concept and examples
-Case studies on industrial area concentrations
-Analysis of specialized area development

Textbook, transport maps, security examples, agricultural cases

Trendy Business Studies Form 3 Pg 22-23

SIZE AND LOCATION OF A FIRM

Advantages and disadvantages of localization
Delocalisation policy and implementation
Advantages and disadvantages of delocalisation
Economies of scale - internal economies comprehensive analysis

By the end of the lesson, the learner should be able to:

- Identify and explain employment creation through localization
-Analyze service industries development benefits
-Examine subsidiary industries creation
-Discuss economies of scale benefits
-Evaluate development and urbanization advantages
-Analyze congestion and overpopulation problems
-Examine increased crime rate issues
-Discuss adverse environmental problems
-Evaluate unbalanced regional development effects
-Assess massive unemployment possibilities

- Analyze balanced economic development benefits
-Examine raw materials market creation
-Discuss employment creation in many parts
-Evaluate service delivery to rural areas
-Assess urbanization acceleration benefits
-Analyze social problems reduction
-Examine difficulty in attracting required personnel
-Discuss challenges in accessing essential services
-Evaluate pollution and social evils spread
-Assess tax burden on government and taxpayers

- Discussion on employment opportunities creation
-Analysis of specialized service industries growth
-Case studies on subsidiary industries development
-Group work on large-scale production benefits
-Examination of infrastructure development
-Discussion on rural-urban migration effects
-Analysis of congestion and health hazards
-Case studies on crime and prostitution increases
-Examination of environmental pollution problems
-Discussion on regional development imbalances

- Discussion on balanced economic development
-Analysis of local raw materials market creation
-Case studies on rural employment creation
-Group work on rural service delivery improvement
-Examination of rural urbanization acceleration
-Discussion on reduced social problems
-Analysis of personnel attraction difficulties
-Case studies on essential services access
-Examination of pollution spread to rural areas
-Discussion on government incentive costs

Textbook, employment data, environmental examples, urban planning cases
Textbook, government policy documents, rural development cases
Textbook, rural development examples, cost-benefit analysis
Textbook, business examples, machinery illustrations, financial cases

Trendy Business Studies Form 3 Pg 23-24
Trendy Business Studies Form 3 Pg 25

SIZE AND LOCATION OF A FIRM

External economies and specialization benefits
Diseconomies of scale - internal and external

By the end of the lesson, the learner should be able to:

- Define external economies and their sources
-Analyze easier access to skilled labor pools
-Examine efficient infrastructure benefits
-Discuss auxiliary services availability
-Evaluate easy access to raw materials
-Analyze mutual consultations and collaborations
-Examine decentralization and disintegration economies
-Distinguish horizontal and vertical decentralization
-Discuss textile industry and jua kali examples
-Analyze publishing industry specialization

- Discussion on external economies concept
-Analysis of labor pool availability
-Case studies on infrastructure sharing
-Examination of banking and insurance services
-Group work on raw materials access
-Discussion on industry collaboration benefits
-Analysis of horizontal decentralization examples
-Case studies on vertical decentralization
-Examination of textile industry specialization
-Discussion on publishing industry processes

Textbook, industry examples, infrastructure maps, specialization cases
Textbook, Figure 2.2, cost analysis examples, industry cases

Trendy Business Studies Form 3 Pg 27-28

SIZE AND LOCATION OF A FIRM

Existence of small firms and their advantages

By the end of the lesson, the learner should be able to:

- Analyze reasons for small firm survival
-Examine less capital requirements for small firms
-Discuss limited market suitability for small operations
-Evaluate simplicity of small firm management
-Analyze personalized service advantages
-Examine flexibility benefits of small firms
-Discuss quick decision-making advantages
-Evaluate convenient location benefits
-Compare small vs large firm advantages
-Assess market conditions favoring small firms

- Discussion on small firm survival factors
-Analysis of capital requirement differences
-Case studies on Kenyan market limitations
-Examination of management simplicity
-Group work on personal contact benefits
-Discussion on business flexibility advantages
-Analysis of decision-making speed
-Case studies on convenient customer locations
-Comparison exercises between firm sizes
-Examination of developing country markets

Textbook, small business examples, market analysis, comparison charts

Trendy Business Studies Form 3 Pg 29-30

SIZE AND LOCATION OF A FIRM

Environmental impact and health implications
Maintaining healthy environment and business responsibility
Pertinent issues - workers' rights and child labor
Environmental degradation, localization effects and practical applications

By the end of the lesson, the learner should be able to:

- Identify production activities' environmental effects
-Analyze environmental degradation from farming
-Examine desertification from deforestation
-Discuss air pollution from industrial activities
-Analyze water pollution from factory chemicals
-Examine solid waste pollution problems
-Evaluate community health endangerment
-Discuss disease vector habitat creation
-Analyze respiratory diseases from air pollution
-Examine aquatic life extermination effects

- Analyze workers' rights and human rights issues
-Examine exploitative labor practices
-Discuss meager wages and salary problems
-Evaluate employee morale and productivity effects
-Analyze industrial disturbances and strikes
-Examine fair treatment and welfare policies
-Discuss conducive work environment creation
-Evaluate women's workplace protection
-Analyze child labor exploitation problems
-Examine Children's Act and legal compliance

- Discussion on environmental degradation causes
-Analysis of soil fertility reduction
-Case studies on deforestation effects
-Examination of mining dust and factory gases
-Group work on water pollution sources
-Discussion on chemical drainage effects
-Analysis of garbage disposal problems
-Case studies on community health effects
-Examination of disease vector habitats
-Discussion on long-term environmental damage

- Discussion on workers' rights violations
-Analysis of exploitative wage practices
-Case studies on industrial strikes
-Group work on employee welfare policies
-Examination of work environment improvement
-Discussion on women's workplace rights
-Analysis of child labor prohibition
-Case studies on Children's Act compliance
-Examination of education opportunity denial
-Discussion on ethical labor practices

Textbook, environmental examples, health data, pollution cases
Textbook, environmental conservation examples, law documents
Textbook, labor law documents, case studies, Children's Act
Textbook, environmental cases, urban planning examples, assessment materials

Trendy Business Studies Form 3 Pg 30-31
Trendy Business Studies Form 3 Pg 31-32

PRODUCT MARKETS

Introduction and meaning of market

By the end of the lesson, the learner should be able to:

- Define market in different contexts and applications
-Distinguish between market as meeting place and geographical area
-Explain market as price/business rate concept
-Identify essential features of any market
-Analyze contact between sellers and buyers

- Brainstorming on different market meanings
-Discussion on market contexts and applications
-Analysis of market as meeting place vs area
-Group work on essential market features
-Case studies on seller-buyer contact

Textbook, market examples, charts

Trendy Business Studies Form 3 Pg 40

PRODUCT MARKETS

Essential features and product market definition
Types of product markets overview

By the end of the lesson, the learner should be able to:

- Identify presence of sellers and buyers
-Examine commodity for sale requirements
-Analyze acceptable medium of exchange
-Define product markets comprehensively
-Classify markets by area, commodity and scale

- Discussion on market features
-Analysis of seller-buyer requirements
-Case studies on exchange mediums
-Group work on product market definition
-Classification exercises on market types

Textbook, market scenarios, classification charts
Textbook, market structure charts, examples

Trendy Business Studies Form 3 Pg 40-41

PRODUCT MARKETS

Pure competition - sellers, buyers and products
Pure competition - restraints and factor mobility
Pure competition - costs and market knowledge
Perfect competition vs pure competition

By the end of the lesson, the learner should be able to:

- Explain many sellers and buyers concept
-Analyze individual seller/buyer market impact
-Define homogeneous products
-Examine product similarity requirements
-Discuss buyer preference absence

- Analyze absence of transport costs
-Examine complete market knowledge
-Discuss information availability
-Evaluate no excess demand/supply
-Assess barriers to entry/exit absence

- Discussion on many sellers/buyers
-Analysis of individual market impact
-Case studies on homogeneous products
-Group work on product similarity
-Examination of buyer indifference

- Discussion on transport cost absence
-Analysis of complete knowledge
-Case studies on information flow
-Group work on market equilibrium
-Examination of entry/exit freedom

Textbook, competition examples, product cases
Textbook, factor examples, mobility cases
Textbook, transport examples, information cases
Textbook, comparison charts, theory examples

Trendy Business Studies Form 3 Pg 41
Trendy Business Studies Form 3 Pg 42

PRODUCT MARKETS

Criticism of perfect competition

By the end of the lesson, the learner should be able to:

- Analyze homogeneous product rarity
-Examine consumer variety preferences
-Discuss large-scale operation tendencies
-Evaluate firm location realities
-Assess government interference presence

- Discussion on perfect competition limitations
-Analysis of product variety needs
-Case studies on scale economies
-Group work on location factors
-Examination of government intervention

Textbook, criticism examples, reality cases

Trendy Business Studies Form 3 Pg 42-43

PRODUCT MARKETS

Monopoly definition and characteristics
Causes of monopoly - ownership and technical factors

By the end of the lesson, the learner should be able to:

- Define monopoly market structure
-Identify single producer characteristic
-Analyze price fixing by supplier
-Examine substitute product absence
-Discuss entry restrictions and price discrimination

- Discussion on monopoly definition
-Analysis of single producer effects
-Case studies on monopoly pricing
-Group work on substitute analysis
-Examination of price discrimination

Textbook, monopoly examples, Figure 3.1
Textbook, ownership examples, capital cases

Trendy Business Studies Form 3 Pg 42-43

PRODUCT MARKETS

Causes of monopoly - market and business factors
Advantages and disadvantages of monopoly

By the end of the lesson, the learner should be able to:

- Analyze market size limitations
-Examine government restrictions
-Discuss firm merging effects
-Evaluate restrictive practices
-Assess business combination impacts

- Discussion on market size effects
-Analysis of government protection
-Case studies on firm mergers
-Group work on restrictive practices
-Examination of business combinations

Textbook, market examples, merger cases
Textbook, advantage/disadvantage examples

Trendy Business Studies Form 3 Pg 43-44

PRODUCT MARKETS

Monopolistic competition - definition and features
Monopolistic competition - product differentiation
Monopolistic competition - operations and interdependence

By the end of the lesson, the learner should be able to:

- Define monopolistic competition
-Analyze competition-monopoly combination
-Examine many buyers and sellers
-Discuss similar but differentiated products
-Evaluate real-life market relevance

- Analyze product differentiation methods
-Examine color, taste, smell variations
-Discuss shape, texture, packaging
-Evaluate brand attachment creation
-Assess advertising and price control

- Discussion on monopolistic competition
-Analysis of market combination
-Case studies on buyers/sellers
-Group work on product differentiation
-Examination of real market examples

- Discussion on differentiation methods
-Analysis of variation techniques
-Case studies on product variations
-Group work on brand attachment
-Examination of advertising effects

Textbook, competition examples, Kenyan cases
Textbook, differentiation examples, brand cases
Textbook, operation examples, competition cases

Trendy Business Studies Form 3 Pg 45
Trendy Business Studies Form 3 Pg 45-46

PRODUCT MARKETS

Oligopoly - definition and characteristics
Oligopoly features - market control and products

By the end of the lesson, the learner should be able to:

- Define oligopoly market structure
-Identify few large firms characteristic
-Analyze significant activity impact
-Examine rivalry and interdependence
-Discuss duopoly as special case

- Discussion on oligopoly definition
-Analysis of few large firms
-Case studies on market impact
-Group work on interdependence
-Examination of duopoly examples

Textbook, oligopoly examples, rivalry cases
Textbook, control examples, sugar market cases

Trendy Business Studies Form 3 Pg 46-47

PRODUCT MARKETS

Oligopoly - collusion and kinked demand curve

By the end of the lesson, the learner should be able to:

- Analyze collusion and cartel formation
-Examine profit maximization strategies
-Define kinked demand curve
-Discuss price rigidity explanation
-Evaluate elastic vs inelastic curves

- Discussion on collusion benefits
-Analysis of cartel formation
-Case studies on kinked demand
-Group work on price rigidity
-Examination of Figure 3.2

Textbook, collusion examples, Figure 3.2, graph papers

Trendy Business Studies Form 3 Pg 47-48

PRODUCT MARKETS

Kinked demand curve analysis
Pertinent issues - monopoly insensitivity and hoarding
Pertinent issues - government protection and liberalization
Pertinent issues - cartels and overcharging

By the end of the lesson, the learner should be able to:

- Analyze price increase effects
-Examine demand decrease consequences
-Discuss consumer switching behavior
-Evaluate price decrease effects
-Assess competitor response patterns

- Analyze infant industry protection
-Examine protection abuse problems
-Discuss growth refusal issues
-Evaluate liberalization policy effects
-Assess consumer supremacy importance

- Discussion on price change effects
-Analysis of demand elasticity
-Case studies on consumer behavior
-Group work on competitor responses
-Examination of price stability

- Discussion on protection policies
-Analysis of infant industry abuse
-Case studies on liberalization
-Group work on consumer rights
-Examination of policy effects

Textbook, price examples, elasticity cases
Textbook, monopoly cases, hoarding examples
Textbook, protection examples, liberalization cases
Textbook, cartel examples, matatu cases, petroleum industry

Trendy Business Studies Form 3 Pg 48
Trendy Business Studies Form 3 Pg 49

PRODUCT MARKETS

Pertinent issues - business integrity and honest practices
Pertinent issues - product differentiation and advertising
Learning activities - market identification

By the end of the lesson, the learner should be able to:

- Analyze integrity requirements
-Examine honest business practices
-Discuss profitable honesty
-Evaluate long-term vs short-term benefits
-Assess ethical business conduct

- Identify market types near school
-Analyze local market structures
-Examine trader operations
-Assess competition levels
-Evaluate market characteristics

- Discussion on business integrity
-Analysis of honest practices
-Case studies on ethical conduct
-Group work on long-term benefits
-Examination of sustainable practices

- Field visits to local markets
-Market identification exercises
-Analysis of market structures
-Group work on trader assessment
-Examination of competition patterns

Textbook, integrity examples, ethical cases
Textbook, advertising examples, marketing cases
Market visit guides, observation sheets

Trendy Business Studies Form 3 Pg 49
Trendy Business Studies Form 3 Pg 50

PRODUCT MARKETS
CHAIN OF DISTRIBUTION

Learning activities - trader interviews
Meaning of distribution and process

By the end of the lesson, the learner should be able to:

- Interview local traders
-Determine trader market types
-Analyze business operations
-Examine pricing strategies
-Assess customer relations

- Trader interview activities
-Data collection exercises
-Analysis of business practices
-Group work on findings
-Examination of market behavior

Interview guides, data collection sheets
Textbook, distribution examples, packaging materials

Trendy Business Studies Form 3 Pg 50

CHAIN OF DISTRIBUTION

Classification of intermediaries - merchant vs agent traders
Merchant traders - export/import merchants and stockist distributors

By the end of the lesson, the learner should be able to:

- Classify intermediaries based on ownership
-Define merchant traders and their characteristics
-Analyze merchant traders' risk assumption
-Define agent traders and principal relationships
-Distinguish between merchant and agent traders
-Examine ownership and possession concepts

- Discussion on intermediary classification
-Analysis of merchant trader characteristics
-Case studies on risk assumption
-Group work on agent-principal relationships
-Comparison exercises between types
-Practical examples of both trader types

Textbook, trader examples, classification charts
Textbook, import/export examples, stockist cases

Trendy Business Studies Form 3 Pg 42-43

CHAIN OF DISTRIBUTION

Agent traders - commission agents, factors and auctioneers
Non-trading agents - brokers, clearing agents and warehouse keepers
Role of intermediaries and channels of distribution

By the end of the lesson, the learner should be able to:

- Define commission agents and their functions
-Analyze del credere commission agents
-Examine factors and their ownership characteristics
-Discuss auctioneers and competitive bidding
-Analyze local representatives and appointments
-Evaluate trading agents' commission systems

- Define brokers and their connecting functions
-Analyze export and import broker operations
-Examine clearing and forwarding agents
-Discuss warehouse keepers and storage services
-Analyze brokerage and demurrage fees
-Evaluate lien rights of agents

- Discussion on commission agent operations
-Analysis of del credere agents
-Case studies on factor operations
-Group work on auction processes
-Examination of Figure 4.1 auctioneer
-Practical examples of trading agents

- Discussion on broker functions
-Analysis of clearing agent services
-Case studies on warehousing operations
-Group work on fee structures
-Examination of lien rights
-Practical examples of non-trading agents

Textbook, Figure 4.1, agent examples
Textbook, broker examples, warehouse cases
Textbook, Figure 4.2, chain examples

Trendy Business Studies Form 3 Pg 43-44
Trendy Business Studies Form 3 Pg 44-45

CHAIN OF DISTRIBUTION

Channel levels - zero, one, two and three level channels
Four-level channels and product distribution patterns

By the end of the lesson, the learner should be able to:

- Define channel levels and intermediary numbers
-Analyze zero-level direct marketing
-Examine one-level channels and Bata example
-Discuss two-level consumer goods channels
-Analyze three-level intermediary chains
-Evaluate channel level selection factors

- Discussion on channel level concepts
-Analysis of Figures 4.3, 4.4, 4.5, 4.6
-Case studies on Bata Shoe Company
-Group work on level comparisons
-Examination of consumer goods distribution
-Practical examples of all channel levels

Textbook, Figures 4.3-4.6, Bata examples
Textbook, Figures 4.7-4.9, product examples

Trendy Business Studies Form 3 Pg 46-47

CHAIN OF DISTRIBUTION

Choosing distribution channels - cost, availability and business factors
Product nature and market development factors

By the end of the lesson, the learner should be able to:

- Analyze factors in channel selection
-Examine cost considerations in channel choice
-Discuss availability of distribution channels
-Evaluate business objectives and policies
-Analyze unique product presentation needs
-Examine relationship between policies and channels

- Discussion on channel selection factors
-Analysis of cost-benefit considerations
-Case studies on channel availability
-Group work on business objectives
-Examination of policy alignment
-Practical examples of channel choice

Textbook, channel selection examples
Textbook, product examples, market cases

Trendy Business Studies Form 3 Pg 48-49

CHAIN OF DISTRIBUTION

Financial strength, reputation and competitive factors
Choice of specific intermediary within channels
Pertinent issues - HIV/AIDS prevalence and fatigue problems

By the end of the lesson, the learner should be able to:

- Analyze financial strength impact on channels
-Examine reputation and goodwill effects
-Discuss competitor channel performance
-Evaluate consumer factors in channel choice
-Analyze transport and communication networks
-Examine financial support from channel operators

- Analyze extent of coverage requirements
-Examine continuity guarantee importance
-Discuss intermediary reputation factors
-Evaluate other products handled
-Analyze effectiveness and reliability
-Examine credibility and trading standards

- Discussion on financial considerations
-Analysis of reputation effects
-Case studies on competitive channels
-Group work on consumer factors
-Examination of infrastructure impact
-Practical examples of support mechanisms

- Discussion on intermediary selection
-Analysis of coverage requirements
-Case studies on reputation factors
-Group work on effectiveness measures
-Examination of reliability factors
-Practical examples of selection criteria

Textbook, financial examples, competitive cases
Textbook, intermediary examples, selection cases
Textbook, health examples, safety cases

Trendy Business Studies Form 3 Pg 50-51
Trendy Business Studies Form 3 Pg 51

CHAIN OF DISTRIBUTION

Child labor and environmental degradation issues
Bribery, corruption and ethical business practices
Learning activities, research and assessment

By the end of the lesson, the learner should be able to:

- Analyze child labor temptations in distribution
-Examine under-age employment illegality
-Discuss children's rights violations
-Analyze environmental degradation from trucks
-Examine pollution from distribution activities
-Evaluate proper worker employment practices

- Discussion on child labor issues
-Analysis of rights violations
-Case studies on environmental damage
-Group work on pollution prevention
-Examination of proper employment
-Practical examples of responsible practices

Textbook, child labor examples, environmental cases
Textbook, corruption examples, ethical cases
Research guides, interview forms, debate materials, assessment tools

Trendy Business Studies Form 3 Pg 52