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SCHEME OF WORK
Business Studies
Form 3 2025
TERM I
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WK LSN TOPIC SUB-TOPIC OBJECTIVES T/L ACTIVITIES T/L AIDS REFERENCE REMARKS
2 1
PRODUCT PROMOTION
Purposes of product promotion.
By the end of the lesson, the learner should be able to:



Give the meaning of a product and product promotion.
Explain the purposes of product promotion.
Explain factors considered when choosing method of product promotion.



Brain storming;
Oral questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 111-2
2 2
PRODUCT PROMOTION
Personal selling of products.
By the end of the lesson, the learner should be able to:
Describe personal selling of product as a method of product promotion.
Cite circumstances when personal selling of products is appropriate.
Outline qualities of a good salesperson.
Oral questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 112-3
2 3
PRODUCT PROMOTION
Personal selling procedure. Advantages & disadvantages of personal selling.
By the end of the lesson, the learner should be able to:
Highlight steps involved in personal selling.


State advantages &disadvantages of personal selling.
Brain storming;
Oral questions;
Simulations / role playing;
Discussion.
text book
New Inventor KLB BOOK II Pg 113-4



Pg 117-8
2 4
PRODUCT PROMOTION
Shows, trade fairs and exhibitions.
By the end of the lesson, the learner should be able to:
Outline roles of shows, trade fairs and exhibitions in product promotion.
Probing questions;
Discussion.
text book
New Inventor KLB BOOK II Pg 114-6
3 1
PRODUCT PROMOTION
Advertising. Definition & aims of advertising.
By the end of the lesson, the learner should be able to:


Define the term advertising.
State aims of advantages.


Brain storming;
Oral questions;
text book
New Inventor KLB BOOK II Pg 118
3 2
PRODUCT PROMOTION
Types of advertising.
Advertisement media. Newspapers, magazines and periodicals.
By the end of the lesson, the learner should be able to:
Outline types of advertising.
Exposition;
Oral questions;
Discussion.
text book
newspaper,magazines
New Inventor KLB BOOK II Pg 118-9
3 3
PRODUCT PROMOTION
Posters, billboards & transit advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages posters, billboards & transit advertising.
Brain storming;
Probing questions
Discussion.
television,text book
New Inventor KLB BOOK II Pg 122-4
3 4
PRODUCT PROMOTION
Electronic advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages of advertising on radio, TV and cinema.
Probing questions
Discussion.
tv,video
New Inventor KLB BOOK II Pg 124-6
4 1
PRODUCT PROMOTION
Advertising agencies. Advantages & disadvantages of Advertisement.
By the end of the lesson, the learner should be able to:
Highlight functions of Advertising agencies.

State advantages & disadvantages of
advertisement to the consumers, producers and manufacturers.
Oral questions;
Discussion.
tv,newspaper
New Inventor KLB BOOK II Pg 126-127
4 2
PRODUCT PROMOTION
Publicity.
By the end of the lesson, the learner should be able to:
Outline impact of positive and negative publicity on product promotion.
State advantages & disadvantages of
publicity.
Probing questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 128-9
4

Cat 1
5 1
PRODUCT PROMOTION
Public relations.
By the end of the lesson, the learner should be able to:
Give examples of public relations activities.
State advantages & disadvantages of
public relations as a method of product promotion.
text book
New Inventor KLB BOOK II Pg 129
5 2
PRODUCT PROMOTION
Other methods of product promotion.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
text book,tv
New Inventor KLB BOOK IIPg 131-133.
5 3
PRODUCT PROMOTION
Other methods of product promotion.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
text book,tv
New Inventor KLB BOOK IIPg 131-133.
5 4
PRODUCT PROMOTION
Sales promotion Definition and importance.
By the end of the lesson, the learner should be able to:


Define the term sales promotion
State the importance of sales promotion.


Oral questions;
Discussion.
tv,magazines
New Inventor KLB BOOK IIPg 134
6 1
PRODUCT PROMOTION
Methods of sales promotion.
By the end of the lesson, the learner should be able to:
Describe various methods of sales promotion.
Outline factors influencing choice of promotion method.
Brain storming;
Discussion.
text book
New Inventor KLB BOOK IIPg 134-5
6 2
PRODUCT PROMOTION
Ethical issues in product promotion.
By the end of the lesson, the learner should be able to:
Highlight some ethical issues related to product promotion.
Brain storming;
Exposition;
Open discussion.
text book
New Inventor KLB BOOK IIPg 135-6
6 3
PRODUCT PROMOTION
Current trends and emerging issues in product promotion.
By the end of the lesson, the learner should be able to:
Explain the impacts of current trends and emerging issues in product promotion.
Probing questions on effects of internet & HIV/AIDS, influence on the youth, pollution, mobile phones, convoys, etc.
Open discussion.
internet,magazines
New Inventor KLB BOOK IIPg 136-8
6 4
NET WORTH OF A BUSINESS.
Basic terms used in business.
By the end of the lesson, the learner should be able to:



Define basic terms used in business.
State characteristics of assets / liabilities.



Brief discussion on the terms debtor, creditor, asset, liability and capital.
New Inventor KLB BOOK III Pg 92-95
7 1
NET WORTH OF A BUSINESS.
Book-keeping Equation.
By the end of the lesson, the learner should be able to:
Identify sources of assets.
Derive and explain the bookkeeping equation.
Use a concrete example to arrive at the book-keeping equation.
Apply the book-keeping equation.
Supervised practice.
text book
New Inventor KLB BOOK III Pg 95-97
7 2
NET WORTH OF A BUSINESS.
Book-keeping Equation.
By the end of the lesson, the learner should be able to:
Identify sources of assets.
Derive and explain the bookkeeping equation.
Use a concrete example to arrive at the book-keeping equation.
Apply the book-keeping equation.
Supervised practice.
text book
New Inventor KLB BOOK III Pg 95-97
7 3
NET WORTH OF A BUSINESS.
Balance sheet.
By the end of the lesson, the learner should be able to:
Define the term balance sheet.
Prepare a balance sheet.
Guided preparation of a balance sheet.
Supervised practice.
Assignment.
text book
New Inventor KLB BOOK III Pg 97-98
7 4
NET WORTH OF A BUSINESS.
Balance sheet.
By the end of the lesson, the learner should be able to:
Define the term balance sheet.
Prepare a balance sheet.
Guided preparation of a balance sheet.
Supervised practice.
Assignment.
text book
New Inventor KLB BOOK III Pg 97-98
8 1
NET WORTH OF A BUSINESS.
Importance of a balance sheet.
By the end of the lesson, the learner should be able to:
Explain importance of a balance sheet.
Probing questions;
Discussion.
New Inventor KLB BOOK III Pg 99
8 1-2
NET WORTH OF A BUSINESS.
Importance of a balance sheet.
By the end of the lesson, the learner should be able to:
Explain importance of a balance sheet.
Probing questions;
Discussion.
New Inventor KLB BOOK III Pg 99
8-9

Midterm
9 2
NET WORTH OF A BUSINESS.
Book-keeping equation and balance sheet.
By the end of the lesson, the learner should be able to:
Relate book-keeping equation with balance sheet
Guided discovery;
New Inventor KLB BOOK III pg 99
9 3
NET WORTH OF A BUSINESS.
Net worth of a business.
By the end of the lesson, the learner should be able to:
Determine a business net worth using book-keeping equation and a balance sheet.
Discussion.
New Inventor KLB BOOK III Pg 99-100
9 4
NET WORTH OF A BUSINESS.
Net worth of a business.
By the end of the lesson, the learner should be able to:
Determine a business net worth using book-keeping equation and a balance sheet.
Discussion.
New Inventor KLB BOOK III Pg 99-100
10 1
NET WORTH OF A BUSINESS.
Topic review.
By the end of the lesson, the learner should be able to:
Answer questions correctly.
Answer numerical questions.
Exercise review.
chart
New Inventor KLB BOOK III Pg 100-102
10 2
BUSINESS TRANSACTIONS
Types of business transactions.
By the end of the lesson, the learner should be able to:


Give examples of business transactions.
Define the term deferred payment.
Give examples of credit transactions.



Probing questions;
Oral questions;
Brief guided discussion.
chart
New Inventor KLB BOOK III Pg 103
10 3
BUSINESS TRANSACTIONS
Effects of transactions on the balance sheet.
By the end of the lesson, the learner should be able to:
Determine the effects of transactions on the balance sheet.
Worked examples;
Supervised exercise;
Guided discovery.
chart
New Inventor KLB BOOK III Pg 103-108
10 4
BUSINESS TRANSACTIONS
Changes in capital: Drawing.
By the end of the lesson, the learner should be able to:



Explain how drawings affect capital.


Worked examples
Supervised practice.
Exercise.
New Inventor KLB BOOK III Pg 108-9
11 1
BUSINESS TRANSACTIONS
Additional investments.
By the end of the lesson, the learner should be able to:
Explain how additional investments affect capital.
Work through an example.
Exercise.
New Inventor KLB BOOK III Pg 109
11 2
BUSINESS TRANSACTIONS
Profit & losses.
By the end of the lesson, the learner should be able to:
Determine the solvency of a business.
Q/A : review meaning of terms profit and loss.
Work through examples.
text book
New Inventor KLB BOOK III Pg 109-110
11 3
BUSINESS TRANSACTIONS
Initial and final capital of a business.
By the end of the lesson, the learner should be able to:
Compute the capital at the end of a given period.
Work through examples;
Group activities;
Guided discussion.
text book
New Inventor KLB BOOK III Pg 111
11 4
BUSINESS TRANSACTIONS
Initial and final capital of a business.
By the end of the lesson, the learner should be able to:
Compute the capital at the end of a given period.
Work through examples;
Group activities;
Guided discussion.
text book
New Inventor KLB BOOK III Pg 111

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