INSURANCE

Introduction. Definitions.
Importance of insurance. The theory of Pooling of risks.

By the end of the lesson, the learner should be able to:
Explain the terms contingencies, hazards or perils.
Define the terms insurance.
Give meanings of terms used in insurance.
Explain the importance of insurance.
Explain the law of large numbers in operations of an insurance business.
Outline benefits of pooling of risks to an insurance company.

Exposition,
Detailed discussion.
Brain storming;
Exposition of new concepts;
Discussion.

text book
newspaper

New Inventor KLB BOOK II Pg 91,94-96

INSURANCE

Principles of Insurance:
Classes of insurance: Life assurance.

By the end of the lesson, the learner should be able to:
Explain the principles of insurance.
Describe various types of life assurance contracts.
State characteristics of life assurance.

Expository
Approaches;
Explanations;
Discussion.
Brain storming;
Exposition of new concepts;

magazines,text book
Chart ? types of insurance covers.

New Inventor KLB BOOK II Pg 97-99

INSURANCE

General insurance or property insurance.
Accident insurance.

By the end of the lesson, the learner should be able to:
Give examples of risks insured under general insurance cover.
Outline characteristics of general insurance.
Identify covers offered under motor policies and general accident policies.

Brain storming;
Exposition of new concepts;
Oral questions;
Discussion.

business enviroment
text book

New Inventor KLB BOOK II Pg 101

INSURANCE

Marine insurance.
Premiums & Re-insurance.

By the end of the lesson, the learner should be able to:
Identify policies offered under
Outline factors considered when determining premiums to be charged.
Identify factors that may necessitate re-insurance.

Exposition of new concepts;
Discussion.
Brain storming;

text book

New Inventor KLB BOOK II Pg 104-5

INSURANCE

Obtaining an insurance policy & compensation.

By the end of the lesson, the learner should be able to:
Describe the procedure for taking an insurance policy Describe the procedure for claiming compensation.

Exposition;
Discussion.

newspaper

New Inventor KLB BOOK II Pg 108-9

INSURANCE
PRODUCT PROMOTION

Insurance versus Gambling.
Purposes of product promotion.

By the end of the lesson, the learner should be able to:
Draw contrast between insurance and gambling.
Give the meaning of a product and product promotion.
Explain the purposes of product promotion.
Explain factors considered when choosing method of product promotion.

Oral questions & brief discussion;
Review questions.
Brain storming;
Oral questions;
Explanations;
Discussion.

video,newspaper
text book

New Inventor KLB BOOK II Pg 109-110

PRODUCT PROMOTION

Personal selling of products.
Personal selling procedure. Advantages & disadvantages of personal selling.

By the end of the lesson, the learner should be able to:
Describe personal selling of product as a method of product promotion.
Cite circumstances when personal selling of products is appropriate.
Outline qualities of a good salesperson.
Highlight steps involved in personal selling.
State advantages &disadvantages of personal selling.

Oral questions;
Explanations;
Discussion.
Brain storming;
Simulations / role playing;

text book

New Inventor KLB BOOK II Pg 112-3

PRODUCT PROMOTION

Shows, trade fairs and exhibitions.

By the end of the lesson, the learner should be able to:
Outline roles of shows, trade fairs and exhibitions in product promotion.

Probing questions;
Discussion.

text book

New Inventor KLB BOOK II Pg 114-6

PRODUCT PROMOTION

Advertising. Definition & aims of advertising.
Types of advertising.

By the end of the lesson, the learner should be able to:
Define the term advertising.
State aims of advantages.
Outline types of advertising.

Brain storming;
Oral questions;
Exposition;
Discussion.

text book

New Inventor KLB BOOK II Pg 118

PRODUCT PROMOTION

Advertisement media. Newspapers, magazines and periodicals.
Posters, billboards & transit advertising.

By the end of the lesson, the learner should be able to:
State advantages and disadvantages of advertising in newspapers, magazines and periodicals.
State advantages and disadvantages posters, billboards & transit advertising.

Brain storming;
Probing questions
Discussion.

newspaper,magazines
television,text book

Pg 119-121

PRODUCT PROMOTION

Electronic advertising.
Advertising agencies. Advantages & disadvantages of Advertisement.

By the end of the lesson, the learner should be able to:
State advantages and disadvantages of advertising on radio, TV and cinema.
Highlight functions of Advertising agencies.
State advantages & disadvantages of
advertisement to the consumers, producers and manufacturers.

Probing questions
Discussion.
Oral questions;

tv,video
tv,newspaper

New Inventor KLB BOOK II Pg 124-6

PRODUCT PROMOTION

Publicity.
Public relations.

By the end of the lesson, the learner should be able to:
Outline impact of positive and negative publicity on product promotion.
State advantages & disadvantages of
publicity.
Give examples of public relations activities.
public relations as a method of product promotion.

Probing questions;
Explanations;
Discussion.

text book

New Inventor KLB BOOK II Pg 128-9

PRODUCT PROMOTION

Other methods of product promotion.

By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.

Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.

text book,tv

New Inventor KLB BOOK IIPg 131-133.

PRODUCT PROMOTION

Sales promotion Definition and importance.
Methods of sales promotion.

By the end of the lesson, the learner should be able to:
Define the term sales promotion
State the importance of sales promotion.
Describe various methods of sales promotion.
Outline factors influencing choice of promotion method.

Oral questions;
Discussion.
Brain storming;

tv,magazines
text book

New Inventor KLB BOOK IIPg 134

PRODUCT PROMOTION

Ethical issues in product promotion.
Current trends and emerging issues in product promotion.

By the end of the lesson, the learner should be able to:
Highlight some ethical issues related to product promotion.
Explain the impacts of current trends and emerging issues in product promotion.

Brain storming;
Exposition;
Open discussion.
Probing questions on effects of internet & HIV/AIDS, influence on the youth, pollution, mobile phones, convoys, etc.

text book
internet,magazines

New Inventor KLB BOOK IIPg 135-6

DEMAND.

Definition of demand. Factors influencing demand.

By the end of the lesson, the learner should be able to:


Define demand and effective demand.

State factors that influence demand of a commodity.

Brain storming;
Exposition;
Discussion.

text book

New Inventor
KLB BOOK III
Pg 1

DEMAND.

Factors influencing demand.

By the end of the lesson, the learner should be able to:
Explain factors that influence demand of a commodity.

Explanations;
Discussion.

text book

New Inventor KLB BOOK IIIPg 2-5

DEMAND.

Demand schedule for an individual or entire market.
Demand curves.

By the end of the lesson, the learner should be able to:
Prepare and interpret a demand schedule for an individual or entire market.
Illustrate law of demand graphically.

Interpreting a demand schedule;
Brief discussion.
Guided plotting of demand curves.
Discussion.

text book
Graph papers.

New Inventor KLB BOOK III pg 6-7

DEMAND.

Movement along, and shift in demand curves.

By the end of the lesson, the learner should be able to:
Explain movement along the demand curve.
Illustrate an increase / decrease in demand graphically.

Q/A: review law of demand.
Curve sketching & explanations.

Chart- increasing and decreasing -supply.

New Inventor KLB BOOK III Pg 8-9

SUPPLY.

Factors influencing supply of a product.
Supply schedule and supply curve.

By the end of the lesson, the learner should be able to:
Explain factors that influence demand of a commodity.
Draw supply curve from a supply schedule.

Explanations;
Discussion.
Practical exercise.

chart

New Inventor KLB BOOK III Pg 9-13

SUPPLY.

Movement along the curve.supply curve.

By the end of the lesson, the learner should be able to:
Explain changes in supply with changes in prices of the commodity.
Identify incidents where a supply curve expands to the right or left.

Probing questions,
Graphical illustrations.

text book

New Inventor KLB BOOK III Pg 15-

SUPPLY.

Shift in supply curve.
Equilibrium price and equilibrium quantity.

By the end of the lesson, the learner should be able to:
Explain the effect of decreasing supply.
Define the terms equilibrium price and equilibrium quantity.
Use demand and supply schedule to determine equilibrium price.

Exposition;
discussion
Examine schedules;
Make deductions;
Discussion.

text book
Demand and supply schedule.

New Inventor KLB BOOK III Pg 15-16

SUPPLY.

Equilibrium price and quantity. (graphical method)
Effects of change in demand on the equilibrium.

By the end of the lesson, the learner should be able to:
Determine equilibrium price and equilibrium quantity graphically.
Explain the effects of change in demand on the equilibrium.

Graphical methods;
Make deductions.
Explanations and graphical illustrations.

Graph papers.
chart

New Inventor KLB BOOK III Pg 16-18

SUPPLY.

Effects of change in supply on the equilibrium.

By the end of the lesson, the learner should be able to:
Explain the effects of change in supply on the equilibrium.

Brain storming;
Discussion.

chart

New Inventor KLB BOOK III Pg 21

SUPPLY.

Excess demand and excess supply.

By the end of the lesson, the learner should be able to:
Define excess demand and excess supply.

Discussion & graphical illustrations.

text book

New Inventor KLB BOOK III Pg 18-19

SUPPLY.
SIZE AND LOCATION OF A FIRM

Other methods of determining the price of a product.
Concept of firm and industry.

By the end of the lesson, the learner should be able to:
Outline other methods of determining the price o a product.
Differentiate between a firm and an industry.
Identify factors influencing goods and services to produce.

Exposition;
Probing questions;
Discussion.
Exposition of new concepts;

text book

New Inventor KLB BOOK III Pg 20-21

SIZE AND LOCATION OF A FIRM

Size of a firm.
Location of a firm.

By the end of the lesson, the learner should be able to:
Outline ways of determining size of a firm.
Identify factors influencing location of a firm.

Oral questions;
Guided discussion.
Exposition of new concepts;
Detailed discussion.

text book
chart

New Inventor KLB BOOK III Pg 24-25

SIZE AND LOCATION OF A FIRM

Localization of a firm.
Delocalization of a firm.

By the end of the lesson, the learner should be able to:
Outline factors that encourage localization of a firm.
State advantages and disadvantages of localization of a firm.
Outline factors that encourage delocalization of a firm.
State advantages and disadvantages of delocalization of a firm.

Exposition;
Oral questions;
Discussion.

chart
text book

New Inventor KLB BOOK III Pg 27-28

SIZE AND LOCATION OF A FIRM

Internal economies of scale. External economies of scale.

By the end of the lesson, the learner should be able to:
Define the term economy of scale.
Outline various economies of scale associated with a firm.
Outline benefits accruing to a firm as a result of growth of the whole industry.

Exposition of new concepts.
Discussion.

text book

New Inventor KLB BOOK III Pg 29-30

SIZE AND LOCATION OF A FIRM

Internal and external diseconomies of scale.

By the end of the lesson, the learner should be able to:
Define the term diseconomies of scale.
Highlight some internal and external diseconomies of scale.

Exposition of new concepts.
Oral questions;
Discussion.

text book

New Inventor KLB BOOK III Pg 31-32

SIZE AND LOCATION OF A FIRM

Existence of small firms.
Negative impact of production activities on the environment.

By the end of the lesson, the learner should be able to:
Give reasons that contribute to existence of small firms.
Highlight adverse effects arising from production activities.

Brain storming;
Oral questions;
Discussion.
Probing questions and discussion on
adverse effects of air pollution, water pollution, noise pollution & solid waste pollution.

text book

New Inventor KLB BOOK III Pg 32-33

SIZE AND LOCATION OF A FIRM

Maintaining a healthy environment.

By the end of the lesson, the learner should be able to:
Outline factors that contribute to a healthy business environment.

Brain storming;
Discussion.

chart

New Inventor KLB BOOK III Pg 36-38