COMMUNICATION

Meaning and importance of communication.

By the end of the lesson, the learner should be able to:



Define the term communication.
State purposes of communication.

Brainstorming
Brief discussion.

student book

New Inventor KLB BOOK II Pg 59-60

COMMUNICATION

Lines of communication.
Essentials of effective communication.

By the end of the lesson, the learner should be able to:
Classify lines of communication on basis of level of communicating parties.
Classify lines of communication on basis of nature of message.
Identify essential elements of effective communication.

Probing questions on vertical, horizontal & diagonal communications.
Exposition of formal & informal communications.
Exposition of new terms e.g. encoding, decoding, feedback.
Brief discussion.

newspaper
Chart: block diagram of essential components of effective communication.

New Inventor KLB BOOK II Pg 60-61

COMMUNICATION

Forms and means of communication. Oral communication.
Radio calls & paging.

By the end of the lesson, the learner should be able to:
State merits and demerits of face-to-face communication.
State merits and demerits of telephones and mobile phones.
Outline features of a radio call and a pager.
State merits & demerits of radio calls and paging.

Oral questions;
Discussion.
Exposition.
Brief discussion.

student book
newspaper

New Inventor KLB BOOK II Pg 63-65

COMMUNICATION

Written communication.
Audio ?visual and other forms of communication.
Choosing means of communication.

By the end of the lesson, the learner should be able to:
State merits and demerits of written communication.
Identify means of written communication.
Define audio-visual form of communication.
Identify and Explain some audio-visual forms of communication.
State factors considered when choosing means of communications.

Q/A to review office equipment;
Brain storming;
Exposition of new terms;
Brief discussion.
Exposition of new concepts.
Identifying common signs, e.g. road signs, signs of danger, HIV/Aids etc.
Oral questions;

student book
Diagrams of signs used in communication.

New Inventor KLB BOOK II Pg 66-71

COMMUNICATION

Barriers to effective communication.
Services facilitating communication. -mailing services.

By the end of the lesson, the learner should be able to:
Highlight some barriers to effective communication.
Mentions some mailing services.

Brief discussion and questions.
Exposition of new ideas of communication;
Brief discussion.

student book

New Inventor KLB BOOK II Pg 75-76

COMMUNICATION

Telephone and broadcasting services.

By the end of the lesson, the learner should be able to:
Explain how telephones, broadcasting & telecasting facilitate communication.

Oral questions;
Brief discussion.

newspaper

New Inventor KLB BOOK II Pg 79-80

COMMUNICATION
WARE-HOUSING

E-mail & Internet.
Importance of warehouses to a business.

By the end of the lesson, the learner should be able to:
Explain emerging issues relating to use of e-mails & internet.
Define the term warehouse.
Explain the importance of warehousing to a business.

Exposition of new terms such as e-mail address, on-line, cyber caf?, etc.
Practical activities: accessing the internet, opening e-mail address.
Probing questions;
Exposition;
Discussion.

Computer, modem, mobile phone.
text book

New Inventor KLB BOOK II Pg 80-82

WARE-HOUSING

Essentials of a warehouse.
Private warehouse.

By the end of the lesson, the learner should be able to:
Identify important features and resources of a warehouse.
Classify private warehouses on basis of ownership.
State merits & demerits of a private warehouse.

Exposition;
Discussion.
Oral questions;

text book
Chart ? classification of warehouses.

New Inventor KLB BOOK II Pg 85-86

WARE-HOUSING

Public warehouse.

By the end of the lesson, the learner should be able to:
Identify services provided by public ware houses.
State merits & demerits of a public warehouse.

Brain storming;
Oral questions;
Discussion.

newspaper,magazines

New Inventor KLB BOOK II Pg 86-87

WARE-HOUSING

Bonded warehouses.

By the end of the lesson, the learner should be able to:
Classify warehouses on goods stored.
Outline features of a bonded warehouse.
State merits and demerits of bonded warehouse.

Expose new concepts.
Discussion.

newspaper

New Inventor KLB BOOK II Pg 88-89

WARE-HOUSING
INSURANCE
INSURANCE

Free warehouses.
Introduction. Definitions.
Importance of insurance. The theory of Pooling of risks.

By the end of the lesson, the learner should be able to:
Outline features of free warehouses.
State merits and demerits of free warehouses.
Explain the terms contingencies, hazards or perils.
Define the terms insurance.
Give meanings of terms used in insurance.
Explain the importance of insurance.
Explain the law of large numbers in operations of an insurance business.
Outline benefits of pooling of risks to an insurance company.

Exposition;
Oral questions;
Discussion.
Exposition,
Detailed discussion.
Brain storming;
Exposition of new concepts;

text book
newspaper

New Inventor KLB BOOK II Pg 89-90

INSURANCE

Principles of Insurance:
Classes of insurance: Life assurance.

By the end of the lesson, the learner should be able to:
Explain the principles of insurance.
Describe various types of life assurance contracts.
State characteristics of life assurance.

Expository
Approaches;
Explanations;
Discussion.
Brain storming;
Exposition of new concepts;

magazines,text book
Chart ? types of insurance covers.

New Inventor KLB BOOK II Pg 97-99

INSURANCE

General insurance or property insurance.
Accident insurance.

By the end of the lesson, the learner should be able to:
Give examples of risks insured under general insurance cover.
Outline characteristics of general insurance.
Identify covers offered under motor policies and general accident policies.

Brain storming;
Exposition of new concepts;
Oral questions;
Discussion.

business enviroment
text book

New Inventor KLB BOOK II Pg 101

INSURANCE

Marine insurance.
Premiums & Re-insurance.

By the end of the lesson, the learner should be able to:
Identify policies offered under
Outline factors considered when determining premiums to be charged.
Identify factors that may necessitate re-insurance.

Exposition of new concepts;
Discussion.
Brain storming;

text book

New Inventor KLB BOOK II Pg 104-5

INSURANCE

Obtaining an insurance policy & compensation.
Insurance versus Gambling.

By the end of the lesson, the learner should be able to:
Describe the procedure for taking an insurance policy Describe the procedure for claiming compensation.
Draw contrast between insurance and gambling.

Exposition;
Discussion.
Oral questions & brief discussion;
Review questions.

newspaper
video,newspaper

New Inventor KLB BOOK II Pg 108-9

PRODUCT PROMOTION

Purposes of product promotion.
Personal selling of products.

By the end of the lesson, the learner should be able to:
Give the meaning of a product and product promotion.
Explain the purposes of product promotion.
Explain factors considered when choosing method of product promotion.
Describe personal selling of product as a method of product promotion.
Cite circumstances when personal selling of products is appropriate.
Outline qualities of a good salesperson.

Brain storming;
Oral questions;
Explanations;
Discussion.

text book

New Inventor KLB BOOK II Pg 111-2

PRODUCT PROMOTION

Personal selling procedure. Advantages & disadvantages of personal selling.
Shows, trade fairs and exhibitions.

By the end of the lesson, the learner should be able to:
Highlight steps involved in personal selling.
State advantages &disadvantages of personal selling.
Outline roles of shows, trade fairs and exhibitions in product promotion.

Brain storming;
Oral questions;
Simulations / role playing;
Discussion.
Probing questions;

text book

New Inventor KLB BOOK II Pg 113-4



Pg 117-8

PRODUCT PROMOTION

Advertising. Definition & aims of advertising.
Types of advertising.
Advertisement media. Newspapers, magazines and periodicals.

By the end of the lesson, the learner should be able to:
Define the term advertising.
State aims of advantages.
Outline types of advertising.
State advantages and disadvantages of advertising in newspapers, magazines and periodicals.

Brain storming;
Oral questions;
Exposition;
Discussion.
Probing questions

text book
newspaper,magazines

New Inventor KLB BOOK II Pg 118

PRODUCT PROMOTION

Posters, billboards & transit advertising.
Electronic advertising.

By the end of the lesson, the learner should be able to:
State advantages and disadvantages posters, billboards & transit advertising.
State advantages and disadvantages of advertising on radio, TV and cinema.

Brain storming;
Probing questions
Discussion.

television,text book
tv,video

New Inventor KLB BOOK II Pg 122-4

PRODUCT PROMOTION

Advertising agencies. Advantages & disadvantages of Advertisement.
Publicity.

By the end of the lesson, the learner should be able to:
Highlight functions of Advertising agencies.
State advantages & disadvantages of
advertisement to the consumers, producers and manufacturers.
Outline impact of positive and negative publicity on product promotion.
publicity.

Oral questions;
Discussion.
Probing questions;
Explanations;

tv,newspaper
text book

New Inventor KLB BOOK II Pg 126-127

PRODUCT PROMOTION

Public relations.
Other methods of product promotion.

By the end of the lesson, the learner should be able to:
Give examples of public relations activities.
State advantages & disadvantages of
public relations as a method of product promotion.
Highlight other methods of product promotion.
State advantages & disadvantages of named method.

Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.

text book
text book,tv

New Inventor KLB BOOK II Pg 129

PRODUCT PROMOTION

Sales promotion Definition and importance.
Methods of sales promotion.

By the end of the lesson, the learner should be able to:
Define the term sales promotion
State the importance of sales promotion.
Describe various methods of sales promotion.
Outline factors influencing choice of promotion method.

Oral questions;
Discussion.
Brain storming;

tv,magazines
text book

New Inventor KLB BOOK IIPg 134

PRODUCT PROMOTION

Ethical issues in product promotion.
Current trends and emerging issues in product promotion.

By the end of the lesson, the learner should be able to:
Highlight some ethical issues related to product promotion.
Explain the impacts of current trends and emerging issues in product promotion.

Brain storming;
Exposition;
Open discussion.
Probing questions on effects of internet & HIV/AIDS, influence on the youth, pollution, mobile phones, convoys, etc.

text book
internet,magazines

New Inventor KLB BOOK IIPg 135-6

DEMAND.

Definition of demand. Factors influencing demand.
Factors influencing demand.

By the end of the lesson, the learner should be able to:
Define demand and effective demand.
State factors that influence demand of a commodity.
Explain factors that influence demand of a commodity.

Brain storming;
Exposition;
Discussion.

Explanations;

text book

New Inventor
KLB BOOK III
Pg 1

DEMAND.

Demand schedule for an individual or entire market.
Demand curves.

By the end of the lesson, the learner should be able to:
Prepare and interpret a demand schedule for an individual or entire market.
Illustrate law of demand graphically.

Interpreting a demand schedule;
Brief discussion.
Guided plotting of demand curves.
Discussion.

text book
Graph papers.

New Inventor KLB BOOK III pg 6-7

DEMAND.

Movement along, and shift in demand curves.

By the end of the lesson, the learner should be able to:
Explain movement along the demand curve.
Illustrate an increase / decrease in demand graphically.

Q/A: review law of demand.
Curve sketching & explanations.

Chart- increasing and decreasing -supply.

New Inventor KLB BOOK III Pg 8-9

SUPPLY.

Factors influencing supply of a product.
Supply schedule and supply curve.

By the end of the lesson, the learner should be able to:
Explain factors that influence demand of a commodity.
Draw supply curve from a supply schedule.

Explanations;
Discussion.
Practical exercise.

chart

New Inventor KLB BOOK III Pg 9-13

SUPPLY.

Movement along the curve.supply curve.
Shift in supply curve.

By the end of the lesson, the learner should be able to:
Explain changes in supply with changes in prices of the commodity.
Identify incidents where a supply curve expands to the right or left.
Explain the effect of decreasing supply.

Probing questions,
Graphical illustrations.
Exposition;
discussion

text book

New Inventor KLB BOOK III Pg 15-

SUPPLY.

Equilibrium price and equilibrium quantity.
Equilibrium price and quantity. (graphical method)

By the end of the lesson, the learner should be able to:
Define the terms equilibrium price and equilibrium quantity.
Use demand and supply schedule to determine equilibrium price.
Determine equilibrium price and equilibrium quantity graphically.

Examine schedules;
Make deductions;
Discussion.
Graphical methods;
Make deductions.

Demand and supply schedule.
Graph papers.

New Inventor KLB BOOK III Pg 16-17

SUPPLY.

Effects of change in demand on the equilibrium.
Effects of change in supply on the equilibrium.

By the end of the lesson, the learner should be able to:
Explain the effects of change in demand on the equilibrium.
Explain the effects of change in supply on the equilibrium.

Explanations and graphical illustrations.
Brain storming;
Discussion.

chart

New Inventor KLB BOOK III Pg 19-21

SUPPLY.

Excess demand and excess supply.
Other methods of determining the price of a product.

By the end of the lesson, the learner should be able to:
Define excess demand and excess supply.
Outline other methods of determining the price o a product.

Discussion & graphical illustrations.
Exposition;
Probing questions;
Discussion.

text book

New Inventor KLB BOOK III Pg 18-19

SIZE AND LOCATION OF A FIRM

Concept of firm and industry.
Size of a firm.

By the end of the lesson, the learner should be able to:
Differentiate between a firm and an industry.
Identify factors influencing goods and services to produce.
Outline ways of determining size of a firm.

Exposition of new concepts;
Oral questions;
Guided discussion.

text book

New Inventor KLB BOOK III Pg 23-24

SIZE AND LOCATION OF A FIRM

Location of a firm.
Localization of a firm.

By the end of the lesson, the learner should be able to:
Identify factors influencing location of a firm.
Outline factors that encourage localization of a firm.
State advantages and disadvantages of localization of a firm.

Exposition of new concepts;
Detailed discussion.
Exposition;
Oral questions;
Discussion.

chart

New Inventor KLB BOOK III Pg 25-27

SIZE AND LOCATION OF A FIRM

Delocalization of a firm.
Internal economies of scale. External economies of scale.

By the end of the lesson, the learner should be able to:
Outline factors that encourage delocalization of a firm.
State advantages and disadvantages of delocalization of a firm.
Define the term economy of scale.
Outline various economies of scale associated with a firm.
Outline benefits accruing to a firm as a result of growth of the whole industry.

Exposition;
Oral questions;
Discussion.
Exposition of new concepts.

text book

New Inventor KLB BOOK III Pg 27-28

SIZE AND LOCATION OF A FIRM

Internal and external diseconomies of scale.

By the end of the lesson, the learner should be able to:
Define the term diseconomies of scale.
Highlight some internal and external diseconomies of scale.

Exposition of new concepts.
Oral questions;
Discussion.

text book

New Inventor KLB BOOK III Pg 31-32

SIZE AND LOCATION OF A FIRM

Existence of small firms.
Negative impact of production activities on the environment.

By the end of the lesson, the learner should be able to:
Give reasons that contribute to existence of small firms.
Highlight adverse effects arising from production activities.

Brain storming;
Oral questions;
Discussion.
Probing questions and discussion on
adverse effects of air pollution, water pollution, noise pollution & solid waste pollution.

text book

New Inventor KLB BOOK III Pg 32-33

SIZE AND LOCATION OF A FIRM
PRODUCT MARKETS

Maintaining a healthy environment.
Introduction.

By the end of the lesson, the learner should be able to:
Outline factors that contribute to a healthy business environment.
Define the term market and marketing.
Identify elements that dictate the type of market.

Brain storming;
Discussion.
Oral questions;
Probing questions;
Guided discussion.

chart

New Inventor KLB BOOK III Pg 36-38

PRODUCT MARKETS

Perfect competition market.
Monopoly.

By the end of the lesson, the learner should be able to:
Outline features of a perfect market.
Identify features of a monopoly market.

Exposition of new ideas; Detailed discussion.

text book

New Inventor KLB BOOK III Pg 41-42

PRODUCT MARKETS

Monopoly power.

By the end of the lesson, the learner should be able to:
Outline ways of acquiring a monopoly power.

Exposition of new ideas; Detailed discussion.

text book

New Inventor KLB BOOK III Pg 43-45

PRODUCT MARKETS

Monopolistic competition.
Oligopoly.

By the end of the lesson, the learner should be able to:
Outline features of a monopolistic competition.
Describe price & output determination under monopolistic competition.
Describe features of an oligopolistic market.

Exposition, discussion and sketching illustrative graphs.
Exposition;
Probing questions;
Discussion.

chat,text book
text book

New Inventor KLB BOOK III Pg 45-46